Wild postings to reach every Boston neighborhood for Urban Nutcracker
Boch Center entrusted ALT TERRAIN to get the word out for their annual event via street poster advertising
Event posters placed in dozens of Boston and Cambridge neighborhoods ranging from Harvard Square to South End to Mattapan
Posters placed in shop windows, cafe bulletin boards, and in the streets
The poster distribution approach involved starting in November, three weeks before the first show
A 13" x 19" poster size selected to allow for indoor as well as outdoor placements
Most indoor placements consist of a single posters, while outdoor, in the streetscape, create opportunities to place several together
Poster advertising in Boston is super effective as people tend to walk from place to place
Wild postings in Boston act as mini-billboards throughout the city
On average, each poster is viewed by 1,100+ people
Why Boston street poster advertising makes sense?
1.) Boston residents tend to walk from place-to-place, connect with them during their daily lives and routines
2.) On average, each poster is viewed by 1,100+ people
3.) It only take 250 posters per week to let the whole city know about your event
If you'd like to promote your Boston event via poster distribution, ALT TERRAIN is ready to hit the streets!