Boch Center
Wild Posting Advertising for Boch Center Event
Wild postings touch every Boston neighborhood for Urban Nutcracker
Boch Center entrusted ALT TERRAIN to get the word out about their annual event via street poster advertising.
Event posters placed in dozens of Boston and Cambridge neighborhoods – from Harvard Square to South End to Mattapan.
Posters were placed in shop windows, cafe bulletin boards, and througouth the streetscape.
The poster distribution approach started in November, three weeks before the first show.
750 posters, 560,000+ impressions
A 13″ x 19″ poster size was selected to allow for indoor and outdoor placements.
Most indoor placements consist of single posters, while outdoor, in the streetscape, create opportunities to place several together.
Why is wild posting so effective in Boston?
Reach
Outdoor advertising in Boston is limited, wild postings are a way to get mini-billboards throughout the city.
Frequency
Residents tend to walk from place to place allowing posters to connect with them multiple times.
Easy Impact
It only takes 500 posters to let the whole city know about your event.
If you want to promote your Boston event via poster distribution, ALT TERRAIN is ready to hit the streets!
