Shea Moisture Brand Activation Product Sampling - Philadelphia, PA
Shea Moisture Brand Marketing Activation Product Sampling - Philadelphia, PA
Darigold Chocolate Milk Brand Activation Marketing Example - Seattle, WA
Darigold Brand Activation Product Sampling - Seattle, WA
Product Sampling Brand Marketing Activation - Yankee Stadium, New York City

Brand Activation and Why It's Essential?

Get people to experience your brand's value via tangible marketing activations 

Show how a product is relevant to their lives

Share your story in person with brand activations

Change brand perception and purchase behavior

Create singular and sharable experiences


What is a brand activation marketing?

Brand activation marketing is defined as demonstrating a company's product value to people at times and places when it is most relevant.

The main objective is for people to intrinsically understand the value of the brand via experiences, product samples, and hands-on demonstrations.  

Well-designed brand activations are timely, stimulating, and transformative. 

Brand activation can integrate a variety of brand experience activities; however, the main focus is to demonstrate the brand's value to people.

Brand activation marketing is most often applied to consumer packaged goods (CPG), although it is effective for digital brands and service-centric businesses. 

It is a popular form of marketing as firsthand, face-to-face, interactions are one of the best ways to share your story, change brand perception, and influence a target audience's buying behavior.

Ideally, brand activations showcase a product's value at convenient times in a way where it enhances a person's day. 

They can take place on-the-street, at events, inside malls, on-campus, and other locations.

The best brands create a year-round activation schedule to reach and influence new audiences on a continual basis. 


ALT TERRAIN provides the following brand activation marketing services:

1.) Ideation

2.) Planning

3.) Location scouting

4.) Permitting

5.) Production

6.) Staffing

7.) Transport, setup, management, and breakdown

8.) Content capture

9.) Analysis


Brand activation marketing services are available in New York City, Los Angeles, Chicago, Boston, Seattle, Washington DC, Philadelphia, Miami, and dozens of other cities.

Contact ALT TERRAIN for brand activation ideas, strategies, pricing, and company examples.

Activate to achieve your goals!

Brand Activation Examples

Shea Moisture Brand Marketing Activation Product Sampling - Philadelphia, PA

Coming Soon!

Listerine Brand Product Sampling Activation - Union Square, New York City

Coming Soon!

DirecTV Now NLF Sunday Tailgating Activation - Back Bay, Boston

DirecTV NFL Sunday Ticket