Brand Activation and Why It's Essential?
Get people to experience your brand's value
Show how a product is relevant to their lives
Share your brand story in person
Change brand perception and purchase behavior
Create sharable experiences
Brand Activation and What Is It?
Brand Activation marketing is defined as demonstrating a company's product value to people at times and places when it is most relevant.
The main objective is for people to intrinsically understand the value of the brand via experiences, product samples, and hands-on demonstrations.
Well-designed brand activations are timely, stimulating, and transformative.
Brand activation can integrate a variety of brand experience activities; however, the main focus is to demonstrate the brand's value to people.
Brand activation marketing is most often applied to consumer packaged goods (CPG) although it is effective for digital brands, and service-centric businesses.
It is a popular form of marketing as firsthand, face-to-face interactions are one of the best ways to share your story, change brand perception, and influence a target audience's buying behavior.
Ideally, brand activations showcase a product's value at convenient times in a way where it enhances a person's day.
They can take place on-the-street, at events, inside malls, on-campus, and other locations.
The best brands create year-round activation schedule to reach and influence new audiences on a continual basis.
ALT TERRAIN assists with the following brand activation elements:
3.) Location scouting
7.) Transport, setup, management, and breakdown
8.) Content capture
Brand activation services are available in New York City, Los Angeles, Chicago, Boston, Seattle, Washington DC, Philadelphia, Miami, and dozens of other cities.
Contact ALT TERRAIN for brand activation ideas, strategies, pricing, and company examples.
Activate to achieve your goals!