Shea Moisture Brand Activation Product Sampling - Philadelphia, PA
Shea Moisture Brand Marketing Activation Product Sampling - Philadelphia, PA
Darigold Chocolate Milk Brand Activation Marketing Example - Seattle, WA
Darigold Brand Activation Product Sampling - Seattle, WA
Product Sampling Brand Marketing Activation - Yankee Stadium, New York City
AT&T Tailgating Experiential Marketing Brand Activation Store Event - Back Bay, Boston
Shea Moisture Brand Activation Product Sampling - Philadelphia, PA
Shea Moisture Brand Marketing Activation Product Sampling - Philadelphia, PA
Darigold Chocolate Milk Brand Activation Marketing Example - Seattle, WA
Darigold Brand Activation Product Sampling - Seattle, WA
Product Sampling Brand Marketing Activation - Yankee Stadium, New York City
AT&T Tailgating Experiential Marketing Brand Activation Store Event - Back Bay, Boston
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Brand Activation and Why It's Vital

Give people a way to experience the benefits of your brand

First-hand brand activation experiences change purchase behaviors 

Leverage activations with influencers, press, and social

Brand activations transform people into advocates

Track impact with real-time reporting, promo codes, and onsite sales

Show people how your brand makes a difference

 

Brand Activation: What You Need To Know

Participatory brand activation drives awareness, loyalty, and sales by bringing a brand's value to life. Whether it's a popup or an event, the goal of brand activation is to emphasize how a product makes a difference in people's lives.

An effective brand activation experience is timely, stimulating, and transformative.

Building trust through creative brand activations is the most effective way to convert people into customers.

The tactic is most commonly used for consumer packaged goods (CPG), but it also works for apps and B2B companies.

Conversational interactions are the best way to share your story, change brand perception, and influence a target audience's purchasing decisions.

An ideal brand activation will showcase a product's value when it is most relevant and in a way that enhances a person's daily life. 

Brand activations take place on the street, at events, inside malls, and on campuses.

Brand activation and experiential marketing are often used interchangeably. However, brand activation is about showcasing your product's benefits, whereas an experiential event can be more flexible; showcasing a brand campaign, celebrating a holiday, etc. 

In order to maximize the return on their marketing investment, most companies integrate social media and influencers into brand activations.

It is important for companies to create a year-round schedule for brand activation in order to continually reach and influence new audiences.

 

Brand Activation Services

1.) Creative strategies and ideas to activate your brand

2.) Establish where and when to engage your ideal audience

3.) Location scouting and permits

4.) Asset production (e.g., tents, demo tables, props, outfits, etc.)

5.) Staffing to ensure your brand is appropriately represented

6.) Brand activation transport, setup, implementation, and management

7.) Real-time content planning and capture

8.) Brand activation effectiveness measurement and analysis

 

AT&T brand activation marketing event

Brand Activation Strategy Tips

 

Know thy customer - Build your brand activation around the reasons that your customers love your product.

Meet people where they're at - Host your own event, although cultural events and festivals provide already-existing audiences.

Don't be serious - Even though your brand activation is aimed at demonstrating value, make it fun and entertaining.

Tap influencers - Invite influencers to your brand activations to extend reach. 

Document everything - Through brand activations, you can gain fantastic content, such as customer testimonials and videos of your products in action.

Storytelling - In addition to showing your value, make sure you include a story about your origins, what you stand for, and why your customers love you.

Measurement - Brand activations are an investment, so make sure you track every metric, from social media to sales.

 

Who's the best brand activation agency?


It depends on your objectives and requirements to determine "Who is the best brand activation company?".

Anyone can set up a tent and distribute things, but the goal is to achieve the desired outcomes. Your branding agency should be able to reach your ideal customers at the right time with a performance-based approach.

 

How Much Do Brand Activations Cost?


Brand activation costs vary widely depending on the campaign's scale, complexity, location, and creativity. An elaborate, noteworthy, and one-of-a-kind activation can cost $50,000 to $500,000, depending on the concept, number of days, staffing, talent, and location.

 

Availability


Activation marketing services are available in all major US cities. 

There are multiple opportunities to activate brands each week in cities such as Chicago, Los Angeles, Seattle, and Washington, DC.

A select number of overseas cities are covered, including Paris, London, Milan, Madrid, Berlin, and Amsterdam.

 

How To Work With ALT TERRAIN

 

1.) Share with us your brand's goals, vibe, ideal customers, and anything else that you believe is helpful to us

2) Receive a brand activation strategy and recommendations on how, when, and where to activate your brand

2.) Approve an activation plan for the brand

4.) Produce and source your activation elements

5.) Secure event, venue, or city permissions

6) Plan, staff, manage, and measure activations 

7.) Improve your brand activation for future events  

 

Takeaways


Brand activations demonstrate how your products or services are making a difference in people's lives and converting them into customers.

Establish a brand activation strategy; how, when, and where to engage ideal prospects.

A variety of environments are used for brand activations.

Utilize social media, influencers, public relations, and partnerships before, during, and after the brand activation.

To increase future effectiveness, track and assess your brand activation.

There is no doubt that strategic brand activations are one of the most effective marketing tactics available to companies of all sizes.

 

Connect

 

Connect with us and share your ideas and goals for a complimentary brand activation recommendation and estimate.

 

Explore More


If the experience you'd like to create is broader then demoing the value of your brand, best to explore Experiential Marketing event.

 

Brand Activation FAQ

Brand activation marketing is an experience designed to highlight the value your product provides to people. 

Activations take place on-the-streets, inside convention centers, at events, and host of other locations, plus typically integrate digital elements.

Brand activations can be part of an experiential event, mobile tour, street team, festival sponsorship, in-store product sampling, and even guerrilla marketing. 

The defining factor is to experientially demonstrate the value a brand brings into people's lives.

Showing people how a brand brings value to their life is essential for creating long-lasting customer relationships.

Brand activations garner awareness, likability, and trust.

It directly influences purchase behaviors, and it turns people into brand believers.

Your brand activation strategy wholly depends upon your product and desired outcomes.

All strategies include locations, times, and ways for people to experience the value of your brand.

The most important part of your strategy is to create a welcoming, trusted, repeatable, and transformational experiences to convert people into customers.

In turn, an effective brand activation strategy isn't complete without an irresistible call-to-action and campaign measurement.

Brand activation and experiential marketing are related concepts, but there is a key difference.

Brand activation focuses specifically on creating engagement and awareness around how a brand product or service makes a different in people's lives. It involves providing interactive and memorable demonstrations to increase brand recognition, create positive associations with the brand, and ultimately drive sales.

Experiential marketing may include the above elements but is more wide-ranging, encompassing immersive and memorable event experiences beyond the functional brand benefits.

Brand Activation Examples

Shea Moisture Brand Marketing Activation Product Sampling - Philadelphia, PA

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Darigold Brand Activation Product Sampling - Seattle, WA

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