Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
What is a brand activation marketing?
Brand activation marketing demonstrates the value a product brings to people's lives.
It takes on many forms, although the main focus is for people to experience the brand's intrinsic value.
Well-designed brand activation experiences are timely, stimulating, and transformative.
It is proven to be the most effective way to convert people into avid customers.
Brand activations often occur as part of events (e.g. festivals, conventions, etc.) to ensure you have a built-in audience.
This marketing approach is often applied to consumer packaged goods (CPG), although it is effective for digital and service-centric businesses.
Firsthand, face-to-face interactions are one of the best ways to share your story, change brand perception, and influence a target audience's buying behavior.
Ideally, brand activations showcase a product's value when it is the most relevant and in a way where it enhances a person's day.
They can take place on the street, at events, inside malls, on-campus, and other locations.
Activations are considered both outbound and inbound marketing as it allows you to reach new audiences and attracts people to your brand.
It is essential to integrate digital and social media marketing to leverage your investment in brand activation marketing fully.
The best companies create a year-round brand activation schedule to reach and influence new audiences on a continually.
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Implement your brand activation marketing approach in every major US city and many smaller ones.
Cities like Chicago, Los Angeles, Seattle, and Washington DC, often have multiple opportunities each week for brand activations.
Brand activations are additionally available in Paris, London, Milan, Madrid, Berlin, Amsterdam, Vancouver, Montreal, and Toronto.
How to engage ALT TERRAIN for your brand activation needs
1.) Share with us your brand story, positioning, ideal customer profiles, and goals
2.) Receive a brand activation strategy and recommendations on how, when, and where to bring it to life
3.) Approve a brand activation plan
4.) Produce activation elements
5.) Secure event, venue, or city permissions
6.) Prep, staff, manage, and measure activations
7.) Improve your brand activation for future outings
Brand activations, showing firsthand how your product or service makes a difference in their life, convert people into customers.
Know your brand activation strategy; how, when, and where to engage ideal customers.
Brand activations are held a variety of environments, and possible nationwide
Leverage your investment before, during, and after the brand activation via social media, influencers, public relations, and partnerships
Track and assess every brand activation to increase effectiveness
Reach out for brand activation strategies, ideas, rates, and case studies.
Show your value!
Brand Activation Marketing FAQ
Brand activation marketing is an experience designed to highlight the value your product provides to people.
Activations take place on-the-streets, inside convention centers, at events, and host of other locations, plus typically integrate digital elements.
Brand activations can be part of an experiential event, mobile tour, street team, festival sponsorship, in-store product sampling, and even guerrilla marketing.
The defining factor is to experientially demonstrate the value a brand brings into people's lives.
Showing people how a brand brings value to their life is essential for creating long-lasting customer relationships.
Brand activations garner likability and trust.
It directly influences purchase behaviors, and it turns people into brand believers.
Your brand activation strategy wholly depends upon your product.
Find ideal places for people to experience the value of your brand.
It may be at sports stadiums, in supermarkets, or on-campus.
The most important part of your strategy is to create a welcoming and repeatable experience to demonstrate the product's value.
A brand activation strategy isn't complete without an irresistible call-to-action and measurement; be sure to build these in to track your brand activation effectiveness.