Adaptability reigns supreme.
It set brands apart from one another in 2020 and will undoubtedly carry over into 2021.
Those that chose to stick-and-move tended to thrive while those that stood still faltered.
Innovative brands reconfigured their marketing mix to meet people close to home, expand relationships with existing customers, and experiment with new platforms.
While all brand's experiences are different, adaptability is now, and forevermore, a required brand marketer skillset.