Brooklyn Academy of Music (BAM) outdoor interactive, animated film short, wall projection, part of the Next Wave Festival.

BAM partnered with ALT TERRAIN to bring the animated street opera art film 'He Did What?' to life on the side of BAM's building.

The public were issued headsets to allow them a way intimately experience the film on the street.

For seven consecutive nights, the outdoor, 10-minute looping film attracted people citywide; those attending the festival, people stumbling upon it, and individuals that heard about it via BAM's social media marketing. 

Why we embraced this outdoor wall projection project?

1.) A free-to-the-public element gave the festival valuable content for brand to promote on social media

2.) The outdoor interactive projection activation acted as a outdoor advertising billboard, drawing attention to Next Wave Festival

3.) Art in the streets is for the betterment of society

If your organization requires an interactive, outdoor projection activation, reach out as ALT TERRAIN would love to assist!