Wheatpaste wild postings hype Jen Stark popup exhibit in Brooklyn
AMP, the creative art production powerhouse, tapped wild postings to promote the artist's trippy, 6,000 sq. ft., immersive exhibition.
Traditional wheatpaste was the poster style of choice for the aesthetic, versatility, and cost.
To stand out from all the other poster advertising in Brooklyn, posters are strategically placed in known street art locations.
Storefronts and construction sites also played a role in the wild posting initiative.
The arty poster visuals stood in contrast to all other brand advertising people see in the streets everyday.
Posters leveraged on social media to extend their reach.
292,200 outdoor advertising impressions are created each week.
Why we cherish this Brooklyn wild posting campaign
1.) Art budgets are small, so they applied a smart strategy; single and small groups posters focusing on creative, nontraditional wild posting locations
2.) Super effective reach as if you lived or worked in Williamsburg, Bushwick, and Greenpoint, you encounter the posters several times a day
3.) The poster was a work of art unto itself
To learn more about wild postings in Brooklyn, New York, just holla!