Jen Stark
Brooklyn Wheatpaste Wild Posting – Williamsburg, Bushwick, Greenpoint
Wheatpaste wild postings hype Jen Stark popup exhibit in Brooklyn
The creative art production powerhouse AMP, tapped wild postings to promote the Jen Stark’s trippy, 6,000 sq. ft., immersive exhibition.
Traditional wheatpaste was the poster style of choice for the aesthetic, versatility, and cost.
To stand out from all the other poster advertising in Brooklyn, wheatpaste posters were strategically placed in known street art locations.
The arty poster visuals stood in contrast to all other brand advertising people see in the streets everyday.
The exhibit leveraged the wheatpaste posters on social media to extend their reach.
Art fans throughout Brooklyn shared the posters far and wide.
What made this poster campaign unique it is one of the few that solely focused on Williamsburg, Greenpoint, and Bushwick.
Why we cherish this Brooklyn wheatpaste wild posting campaign.
Budget-minded strategy
Art budgets are small, so they applied a smart strategy; single and small groups posters focusing on creative, nontraditional wild posting locations where the posters will last 10x longer!
Wide Targeted Reach
Super effective reach as if you lived or worked in Williamsburg, Bushwick, and Greenpoint, you encounter the posters several times a day.
Work of Art
80% of the poster was dedicated to Jen Stark artwork, pulling in fans and the public alike.
To learn more about wild postings in Brooklyn, New York, just holler!
