The world-renowned creative agency, Wieden+Kennedy, linked up with ALT TERRAIN to bring a bit of street edge to the Bud Light Dive Bar Tour.
The tour is famous for bringing big-name musical acts to small stages, and only letting people know about the performance three days before to the performance.
With this tour, Wieden+Kennedy produced a surprise-and-delight Post Malone concert in Nashville.
ALT TERRAIN activated guerilla video projections on buildings throughout the city three days leading up to the activation.
Additionally, ALT TERRAIN implemented a Bud Light Dive Bar Tour wheatpaste wild posting installation and cardstock posters throughout Nashville.
Post Malone's live performance was streamed on Twitter as well as other platforms generating millions of views.
If you need assistance with promoting events via posters, projections, or other outdoor marketing methods just get in touch!