The world-renowned creative agency, Wieden+Kennedy, linked up with ALT TERRAIN to bring a bit of street buzz to the Bud Light Dive Bar Tour via creative wild postings and wall projection advertising.
This famous beer brand tour is known for bringing big-name musical acts to small stages and only letting people know about the performance three days before to the performance.
With this tour, Wieden+Kennedy produced a surprise-and-delight Post Malone concert in Nashville.
ALT TERRAIN activated Bud Light sponsored guerilla video advertising projections on buildings throughout the city three days leading up to the activation.
The Post Malone outdoor advertising projections garnered 10,000+ impressions per night, sparking citywide buzz.
Additionally, ALT TERRAIN implemented a Bud Light Dive Bar Tour wheatpaste wild posting installation and cardstock posters throughout Nashville.
Post Malone's live performance was streamed on Twitter as well as other platforms generating millions of views.
Are posters and projections a smart move for promoting a brand-sponsored concert?
1.) Street level-posters are the most tried-and-true form of concert promotion, creating more reach than any other form of outdoor advertising
2.) Outdoor building projections are big, badass, and people love seeing them at night
3.) The street posters installed created 15,000+ brand impressions, and the sizable wheat-paste brand installation served as an Instagram backdrop for concert goers.
ALT TERRAIN assisted with poster printing, projection testing, planning, activation management, and reporting.
If you need assistance with promoting an alcohol brand sponsored concert tour via alternative marketing methods, get in touch!