Wieden+Kennedy, linked up with ALT TERRAIN to bring the streets to the Bud Light Dive Bar Tour
This famous beer brand tour is known for bringing big-name musical acts to small stages and only letting people know about the performance a few days before to the performance.
With this tour, Wieden+Kennedy produced a surprise-and-delight Post Malone concert in Nashville.
Bud Light guerilla video advertising projections started popping up on on buildings throughout the city three days before the concert.
The outdoor advertising projections alone garnered 7,000+ impressions per night, sparking social buzz.
Then, Bud Light Dive Bar Tour wheatpaste wild postings and snipe cardstock posters hit the streets citywide.
Post Malone's live performance was streamed on Twitter as well as other platforms generating millions of views.
Why street posters and building projections a smart move for promoting a concert
1.) Street posters are the most tried-and-true form of concert promotion, creating more reach than any other form of outdoor advertising
2.) Outdoor building projections are big, badass, and people love seeing them at night
3.) The street posters created 15,000+ brand impressions, and wheat-paste installation served as an Instagram backdrop for fans and concert goers
Check our Wild Posting page for ideas, options, and rates
If you need assistance promoting a concert tour, get in touch!
