California Tourism
Flash Mob Marketing Activation
Game Show Flash Mob Marketing Activation
The goal was to promote Orange County, California destinations (e.g., Huntington Beach, Newport Beach, etc.) as weekend getaways for people living in the Bay Area.
The experiential pop-up activation concept involved a game show flash mob.
People on the street were greeted by a game show host asking them answer questions about Orange County.
Everyone who participated in the game was inviting people to pick a suitcase to win what’s inside.
To attract attention, the team outed bright ‘orange’ shirts, caps, and travel suitcases with OC branding.
The flash mob performers additional toured downtown San Francisco areas in groups, performing synchronized moves, creating a live mobile billboard.
All of the above was documented, in real-time, for social media.
16,000+ brand impressions, captivating content for Instagram, X, and Facebook
All the prizes related to OC tourism (e.g., weekend trips, beach, water bottles, etc.)
The experiential street team marketing activation occurred on a single day, in several locations (e.g., Union Square, SOMA, Financial District, etc.)
The pictures are worth thousands of words, but safe to say, the activate made people’s day, if not year – some people won all-expenses-paid trips to Orange County.
Everything was documented via HD photographers and videographers to create long-form content.
What made this activation notable?
Presence
They went all in - 32 brand ambassadors, bright outfitting, unique props - unmissable!
High Engagement
Who doesn't love game shows? Especially when your at the center of it all!
Content
Produced visually captivating images to be leveraged on social nationwide.
If you have a tourism project in need of an impactful activation, ALT TERRAIN is here to help!
