Catch, a creative growth agency enlisted ALT TERRAIN to promote Curaçao as a vacation destination via on-the-street experiential event marketing.
A Curaçao, destination marketing kiosk, piqued interest on the street allowing brand ambassadors engage consumers with ‘Right Now in Curaçao’ conversations about the destination, attractions, accommodations, and new JetBlue direct route to the Caribbean island.
Engaged consumers received a ‘Right Now Curaçao’ tote bag filled branded items such as postcards and frisbees.
An iPad attached to the street marketing kiosk allowed people to view Curaçao island videos, photos, and social proof testimonials, plus enter a contest to win a trip to the Caribbean island.
Caribbean music at the street marketing kiosk further brought the ambiance of the island to the marketing activation.
The activation engaged 10,000+ New Yorkers over seven days, plus created 100,000+ Curaçao island consumer impressions.
To engage a target audience of Millennials, the on-the-street experiential marketing initiative focused on specific New York City areas from Union Square to North Williamsburg.
If you are seeking to enhance a tourism and destination advertising campaign with effective experiential marketing activations, contact ALT TERRAIN as we’d love to assist!
