Catch, a creative growth agency, engaged ALT TERRAIN to help promote Curaçao as a Caribbean island vacation destination via on-the-street experiential marketing activations.
A colorful Curaçao-branded destination marketing bike kiosk was chosen as way to pique interest on busy New York City street corners.
Brand ambassadors engaged people with ‘Right Now in Curaçao’ conversations about the destination, attractions, accommodations, and new JetBlue direct route to the Caribbean island.
People received a ‘Right Now Curaçao’ tote bag filled branded items such as postcards and frisbees.
An iPad attached to the street marketing kiosk allowed people to view Curaçao island videos, photos, and social proof testimonials, plus enter a contest to win a trip to the Caribbean island.
To engage a Millennials audience, the on-the-street experiential marketing initiative focused on specific New York City neighborhoods and transit hubs ranging from Union Square to Chelsea to North Williamsburg.
Playing Caribbean music at the street marketing activation further brought the ambiance of the island to the marketing activation.
What resulted from this tourism marketing activation?
1.) Engagement of 15,000+ New Yorkers over seven days
2.) Activated in specific areas to reach ideal audiences
3.) Created 120,000+ Curaçao island brand impressions
4.) Hundreds of people signed up for the contest to win a trip to the Caribbean island
5.) Content captured leveraged for social media
Overall, it drove awareness and interest in a lesser-known Caribbean vacation island destination with a new direct route travel option.
If you are seeking to enhance a tourism and destination advertising initiative with effective, on-the-ground, experiential marketing activations just holler as ALT TERRAIN as we’d love to assist!