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Caribbean Island Tourism Experiential Marketing for Curacao in NYC

Curacao Island Vacation Tourism Outdoor Street Marketing Activation - Williamsburg, Brooklyn
Curacao Caribbean Vacation Destination Marketing Experiential Activation - Chelsea, Manhattan
Caribbean Island Destination Marketing Experiential Activation Example - Williamsburg, New York City
Caribbean Island Tourism Street Marketing Cart Activation - Chelsea, New York City
Curacao Caribbean Destination Marketing Experiential Activation - Chelsea, New York City
Curacao Caribbean Island Tourism Experiential Advertising Activation - Union Square, New York City
Curacao Caribbean Tourism Experiential Street Marketing Activation - Chelsea, New York City
Caribbean Island Tourism Experiential Street Marketing Activation Example - Williamsburg, Brooklyn
Curacao Island Vacation Tourism Outdoor Street Marketing Activation - Williamsburg, Brooklyn
Curacao Caribbean Vacation Destination Marketing Experiential Activation - Chelsea, Manhattan
Caribbean Island Destination Marketing Experiential Activation Example - Williamsburg, New York City
Caribbean Island Tourism Street Marketing Cart Activation - Chelsea, New York City
Curacao Caribbean Destination Marketing Experiential Activation - Chelsea, New York City
Curacao Caribbean Island Tourism Experiential Advertising Activation - Union Square, New York City
Curacao Caribbean Tourism Experiential Street Marketing Activation - Chelsea, New York City
Caribbean Island Tourism Experiential Street Marketing Activation Example - Williamsburg, Brooklyn
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Catch, a creative growth agency, engaged ALT TERRAIN to help promote Curaçao as a Caribbean island vacation destination via on-the-street experiential marketing activations

 

A colorful Curaçao-branded destination marketing bike kiosk was chosen as way to pique interest on busy New York City street corners

Brand ambassadors engaged people with ‘Right Now in Curaçao’ conversations about the destination, attractions, accommodations, and new JetBlue direct route to the Caribbean island

People received a ‘Right Now Curaçao’ tote bag filled branded items such as postcards and frisbees

An iPad attached to the street marketing kiosk allowed people to view Curaçao island videos, photos, and social proof testimonials, plus enter a contest to win a trip to the Caribbean island

To engage a Millennials audience, the on-the-street experiential marketing initiative focused on specific New York City neighborhoods and transit hubs ranging from Union Square to Chelsea to North Williamsburg

Playing Caribbean music at the street marketing activation further brought the ambiance of the island to the marketing activation

 

What resulted from this tourism marketing activation?

 

1.) Engagement of 15,000+ New Yorkers over seven days

2.) Activated in specific areas to reach ideal audiences

3.) Created 120,000+ Curaçao island brand impressions

4.) Hundreds of people signed up for the contest to win a trip to the Caribbean island

5.) Content captured leveraged for social media

 

Overall, it drove awareness and interest in a lesser-known Caribbean vacation island destination with a new direct route travel option

If you are seeking to enhance a tourism and destination advertising initiative with effective, on-the-ground, experiential marketing activations just holler as ALT TERRAIN as we’d love to assist!

 

 

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