College student marketing plans often hit roadblocks. Most brands want to activate on-campus which is where the trouble starts. Schools typically allow commercial brands on-campus if: 1.) … [Read more...] about On-Campus Marketing Challenges
Stadium Activation Strategies
Stadium partnerships provide brands access to unique activation environments, audiences, and opportunities. Here are our sports stadium activation insights and strategies for the 2022-2023 … [Read more...] about Stadium Activation Strategies
Be the first to give!
Giving is an essential marketing strategy. It does so many things for your brand: Puts people in a good mood Shows you care Makes you memorable Starts relationships Elicits people's … [Read more...] about Be the first to give!
Get familiar with Black cultural events
One thing brand marketers can do during Black History Month is to support Black cultural events as part of your 2022 festival plans. Curlfest Afropunk AFROTECH American Black Film … [Read more...] about Get familiar with Black cultural events
2022 Experiential Marketing Trends
There's so much change is happening so we created this 2022 Experiential Marketing Tips & Trends to help guide your efforts. Uplift With all the individual, societal, and economic … [Read more...] about 2022 Experiential Marketing Trends
2021 Year End Wrap Up – Experiential Marketing Industry
What a year it's been!It went from zero to one hundred in April 2021 and never slowed down.Why is it busier now than anytime in the past 15 years? After many discussions with our team, clients, and … [Read more...] about 2021 Year End Wrap Up – Experiential Marketing Industry
Scale the streets
How do you scale street team marketing? We get asked this a lot Here is how you do it: 1.) Go with a concept that, without a doubt, will attract attention 2.) Create opportunities for people to … [Read more...] about Scale the streets
Create opportunities
Create your own opportunities. It is a time of transition in just about every way. Where there is change there is opportunity. If sports sponsorship activations are out, find other sports … [Read more...] about Create opportunities
Be seen and remembered
Be seen and remembered is the goal. Getting noticed is often easy. Making an impression people recollect for years is the challenge. One tried-and-true approach is to create an emotional … [Read more...] about Be seen and remembered
Community outreach is essential
Community outreach is essential. Whether you're a hospital, state agency, or a CPG brand, community outreach efforts increase awareness, appreciation, engagement, trust, and … [Read more...] about Community outreach is essential
