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Get familiar with Black cultural events

Curlfest Event Marketing Festival Activation Case Study - NYC

  One thing brand marketers can do during Black History Month is to support Black cultural events as part of your 2022 festival plans. Curlfest Afropunk AFROTECH American Black Film … [Read more...] about Get familiar with Black cultural events

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2022 Experiential Marketing Trends

2022 Experiential Marketing Trends and Predictions '22

  There's so much change is happening so we created this 2022 Experiential Marketing Tips & Trends to help guide your efforts.   Uplift With all the individual, societal, and economic … [Read more...] about 2022 Experiential Marketing Trends

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2021 Year End Wrap Up – Experiential Marketing Industry

Apple TV Experiential Marketing Event - Los Angeles, Santa Monica, CA

What a year it's been!It went from zero to one hundred in April 2021 and never slowed down.Why is it busier now than anytime in the past 15 years? After many discussions with our team, clients, and … [Read more...] about 2021 Year End Wrap Up – Experiential Marketing Industry

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Scale the streets

street team flash mob austin

How do you scale street team marketing? We get asked this a lot Here is how you do it: 1.) Go with a concept that, without a doubt, will attract attention 2.) Create opportunities for people to … [Read more...] about Scale the streets

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Create opportunities

mobile billboard create marketing opportunities

Create your own opportunities. It is a time of transition in just about every way. Where there is change there is opportunity. If sports sponsorship activations are out, find other sports … [Read more...] about Create opportunities

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Be seen and remembered

Costumed Character Street Team Marketing - Midtown, New York City

Be seen and remembered is the goal. Getting noticed is often easy. Making an impression people recollect for years is the challenge. One tried-and-true approach is to create an emotional … [Read more...] about Be seen and remembered

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Community outreach is essential

community outreach marketing vehicle

  Community outreach is essential. Whether you're a hospital, state agency, or a CPG brand, community outreach efforts increase awareness, appreciation, engagement, trust, and … [Read more...] about Community outreach is essential

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Adaptability reigns supreme

RCN Street Marketing Cart Team Activation - Manhattan, New York City

Adaptability reigns supreme. It set brands apart from one another in 2020 and will undoubtedly carry over into 2021. Those that chose to stick-and-move tended to thrive while those that stood still … [Read more...] about Adaptability reigns supreme

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How will you reengage?

Superga Beach Resort Pop-Up Shop Experiential Marketing Activation Trailer- Newport, RI

How will you reengage? It's a question many are asking. From our conversations with brands, most are planning to start with outdoor and nimble marketing productions. Some are actively planning for … [Read more...] about How will you reengage?

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Winter Street Team Marketing Checklist

Winter Street Team Marketing Checklist

  Here is our 2021 winter street team recommendations    1.) Ask yourself if it is necessary to activate during a pandemic 2.) Have a clear and concise brand message 3.) Outfit your brand … [Read more...] about Winter Street Team Marketing Checklist

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