People say getting people to 'know, like, and trust your brand' is the essence of marketing. The first two are relatively straightforward - trust is more complicated. Trust is multifaceted and varies … [Read more...] about How Experiential Marketing Builds Trust
What's the difference? Activation and initiative - people toss these terms around so interchangeably that we thought it was worth a blog post. They are two related but distinct marketing … [Read more...] about Activation vs. Initiative
Inflatables are great additions to experiential marketing campaigns. Here are some ideas on how to use them to your advantage. Structures Create eye-catching inflatable displays that draw … [Read more...] about Inflatables x Experiential Marketing
Here are the experiential marketing trends we see dominating 2023. Performance - Experiential activities that hit certain KPIs, from app installs to newsletter sign-ups to customer acquisition … [Read more...] about 2023 Experiential Trends
Experiential marketing is a considerable investment. To make it worthwhile, it's essential to have an impact beyond the event. The first step is to know the people attending your … [Read more...] about Impact Beyond The Event
College student marketing plans often hit roadblocks. Most brands want to activate on-campus which is where the trouble starts. Schools typically allow commercial brands on-campus if: 1.) … [Read more...] about On-Campus Marketing Challenges
Stadium partnerships provide brands access to unique activation environments, audiences, and opportunities. Here are our sports stadium activation insights and strategies for the 2022-2023 … [Read more...] about Stadium Activation Strategies
Giving is an essential marketing strategy. It does so many things for your brand: Puts people in a good mood Shows you care Makes you memorable Starts relationships Elicits people's … [Read more...] about Be the first to give!
One thing brand marketers can do during Black History Month is to support Black cultural events as part of your 2022 festival plans. Curlfest Afropunk AFROTECH American Black Film … [Read more...] about Get familiar with Black cultural events
There's so much change is happening so we created this 2022 Experiential Marketing Tips & Trends to help guide your efforts. Uplift With all the individual, societal, and economic … [Read more...] about 2022 Experiential Marketing Trends
