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How Experiential Marketing Builds Trust

DirecTV Now Marketing Activation - Union Square, New York City

People say getting people to 'know, like, and trust your brand' is the essence of marketing. The first two are relatively straightforward - trust is more complicated. Trust is multifaceted and varies … [Read more...] about How Experiential Marketing Builds Trust

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Activation vs. Initiative

Larabar Guerilla Video Building Projection Advertising Billboard - San Diego, CA

What's the difference? Activation and initiative - people toss these terms around so interchangeably that we thought it was worth a blog post. They are two related but distinct marketing … [Read more...] about Activation vs. Initiative

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Inflatables x Experiential Marketing

Inflatables Experiential Event Marketing Company Example

Inflatables are great additions to experiential marketing campaigns.  Here are some ideas on how to use them to your advantage.   Structures Create eye-catching inflatable displays that draw … [Read more...] about Inflatables x Experiential Marketing

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2023 Experiential Trends

Cheese Bike Cart Product Sampling Team - Fenway, Boston

Here are the experiential marketing trends we see dominating 2023.   Performance - Experiential activities that hit certain KPIs, from app installs to newsletter sign-ups to customer acquisition … [Read more...] about 2023 Experiential Trends

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Impact Beyond The Event

Retail Brand Interactive Participatory Event - Los Angeles, CA

  Experiential marketing is a considerable investment. To make it worthwhile, it's essential to have an impact beyond the event. The first step is to know the people attending your … [Read more...] about Impact Beyond The Event

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On-Campus Marketing Challenges

College Student Product Sampling Street Team Marketing - New York University, NYC

College student marketing plans often hit roadblocks.  Most brands want to activate on-campus which is where the trouble starts.  Schools typically allow commercial brands on-campus if:   1.) … [Read more...] about On-Campus Marketing Challenges

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Stadium Activation Strategies

Stadium Activation Partnership Marketing Strategies Ideas

Stadium partnerships provide brands access to unique activation environments, audiences, and opportunities.   Here are our sports stadium activation insights and strategies for the 2022-2023 … [Read more...] about Stadium Activation Strategies

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Be the first to give!

bag drop gifting influencer marketing

Giving is an essential marketing strategy.   It does so many things for your brand: Puts people in a good mood Shows you care Makes you memorable Starts relationships Elicits people's … [Read more...] about Be the first to give!

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Get familiar with Black cultural events

Curlfest Event Marketing Festival Activation Case Study - NYC

  One thing brand marketers can do during Black History Month is to support Black cultural events as part of your 2022 festival plans. Curlfest Afropunk AFROTECH American Black Film … [Read more...] about Get familiar with Black cultural events

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2022 Experiential Marketing Trends

2022 Experiential Marketing Trends and Predictions '22

  There's so much change is happening so we created this 2022 Experiential Marketing Tips & Trends to help guide your efforts.   Uplift With all the individual, societal, and economic … [Read more...] about 2022 Experiential Marketing Trends

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