How do you scale street team marketing? We get asked this a lot Here is how you do it: 1.) Go with a concept that, without a doubt, will attract attention 2.) Create opportunities for people to … [Read more...] about Scale the streets
Create your own opportunities. It is a time of transition in just about every way. Where there is change there is opportunity. If sports sponsorship activations are out, find other sports … [Read more...] about Create opportunities
Be seen and remembered
Be seen and remembered is the goal. Getting noticed is often easy. Making an impression people recollect for years is the challenge. One tried-and-true approach is to create an emotional … [Read more...] about Be seen and remembered
Community outreach is essential
Community outreach is essential. Whether you're a hospital, state agency, or a CPG brand, community outreach efforts increase awareness, appreciation, engagement, trust, and … [Read more...] about Community outreach is essential
Adaptability reigns supreme
Adaptability reigns supreme. It set brands apart from one another in 2020 and will undoubtedly carry over into 2021. Those that chose to stick-and-move tended to thrive while those that stood still … [Read more...] about Adaptability reigns supreme
How will you reengage?
How will you reengage? It's a question many are asking. From our conversations with brands, most are planning to start with outdoor and nimble marketing productions. Some are actively planning for … [Read more...] about How will you reengage?
Winter Street Team Marketing Checklist
Here is our 2021 winter street team recommendations 1.) Ask yourself if it is necessary to activate during a pandemic 2.) Have a clear and concise brand message 3.) Outfit your brand … [Read more...] about Winter Street Team Marketing Checklist