Creative marketing stunt to tap into a cultural New York City moment   Taking advantage of high-profile subway rat sightings in the news Debra Cohen Public Relations enlisted ALT TERRAIN to … [Read more...] about Experiential PR Product Sampling Stunt – NYC

Outsized product sampling marketing tour taps supermarkets and streets   De Wafelbakkers, the frozen pancake company, wanted to get away from boring in-store product sampling. Their creative … [Read more...] about Pancake Experiential Product Sampling Tour

For the launch of Citibike in New York City, a 'Learn & Ride' experiential event in Union Square, New York City   Publicis Kaplan Thaler selected ALT TERRAIN to help plan, permit, produce, … [Read more...] about Citibank Experiential Marketing Event – Union Square, New York City

Samsung surprises-and-delights with a 'Play With This' marketing activation   A 'Play With This' standalone kiosk mysteriously pops-up in Meatpacking District's Gansevoort Plaza. Curious … [Read more...] about Samsung Popup Marketing Activation – Meatpacking, NYC

Samsung rolls through cities with 'Summer of Play' mobile marketing tour   The mobile marketing tour, conceived by ZENO Group, brought Samsung's product introduction to people via a summer fun … [Read more...] about Samsung Experiential Marketing Tour

MINI Cooper rolls into cities with a one-of-a-kind, creative outdoor advertising   The 'Spring Cleaning Sale' campaign concept involved removing dirt and grime from local delivery trucks to … [Read more...] about MINI Cooper Creative Mobile Billboard Activation

HP gets creative with their 'Everybody On' outdoor advertising campaign   HP 'Everybody On' marketing initiative celebrates people's passions, the driving force of the creator economy. They … [Read more...] about Hand-Paint Mural Advertising, Melrose District, Los Angeles

Nationwide guerilla marketing for the release of CAPCOM's Lost Planet 2    Preview copies of CAPCOM's Lost Planet 2 video game frozen inside blocks of ice, and placed on city sidewalks nationwide … [Read more...] about Guerilla Marketing Videogame Launch

Curb Your Enthusiasm parades throughout the streets of LA and NYC   The HBO experiential marketing activation to promote the 9th season of Curb Your Enthusiasm involved marching bands playing … [Read more...] about HBO Experiential Marketing Stunt – NYC and LA

Fort Lauderdale tourism brings the heat to wintery New York City streets   Ft. Lauderdale brought their beach experience to New Yorkers via a large mobile showroom vehicle. A beach scene … [Read more...] about Florida Tourism Experiential Marketing