For the launch of Citibike in New York City, a public 'Learn & Ride' experiential event in Union Square, New York City.
Publicis Kaplan Thaler selected ALT TERRAIN to help plan, permit, produce, and manage the bank-sponsored event with fun activities to educate people about the benefits of the bike-share system, station locator app, and bike safety.
A Citibike Street Skills Zone track allowed people to receive hands-on bike safety lessons.
The track included asphalt decals, obstacles, instructors, and jaywalking pedestrians.
All those who experienced the bike track, tweeted the event, or download the app, were treated to free ice cream and hot dog via New York City vendors.
Additional experiential elements include:
Helmet fitting station and giveaways compliments of DOT
Outdoor step & repeats with the bikes and Mr. Met!
DJ spinning NYC-centric tracks
Why we love this brand event?
1.) Worthy causes; educating the public about bike-sharing and safety
2.) Multitude of ways for people to participate
3.) Festival event atmosphere
4.) Transformation of sponsorship into a celebratory event covered by several local TV stations
5.) Aligned with Citibank's goal to become a positive force New Yorker's lives
ALT TERRAIN handled outdoor experiential marketing event planning, permitting, event production, transportation, installation, staffing, and management.
Contact ALT TERRAIN if you'd like to learn more about activating brand-sponsored events in New York City.