CUSP, a climate action nonprofit, hit the streets of a Philly with "THE SWEATUATION", an outdoor marketing campaign to make climate change relatable to everyone.
Masterminds Agency, who conceived and designed "THE SWEATUATION", engaged ALT TERRAIN to bring it to life on the streets of Philadelphia via bicycle billboards, door hangers, streets teams, and wild postings.
"THE SWEATUATION" focuses on how everyone experiences the effect of climate change in cities during summertime, namely, sweaty bodies.
The goal of the activations are to encourage people to really think about climate change and its local effects.
Leveraging multiple street marketing tactics ensured high reach and frequency.
Plus, street posters, bike billboards, door hangers, and street team marketing chosen as they utilize renewable and recyclable materials, plus human-powered.
To encourage engagement, a contest inviting people to take and post 'sweaty selfies' on Instagram to win the bicycles utilized in the campaign.
Why is this climate action campaign smart?
1.) Made climate change a relatable and personable issue
2.) Participation provides opportunities to establish ongoing dialog with people
3.) Deployment of eco-friendly marketing tactics to match the cause
If you would like to bring a climate action to people in creative, experiential, and eco-friendly ways, ALT TERRAIN would love to help!