Coinbase
Blockchain Launch Marketing Campaign
Multi-City Wheatpaste Wild Posting for Coinbase
In August, Coinbase kicked off Onchain Summer, a multi-week festival celebrating onchain culture through art, music, gaming, and more — all built on Base, Coinbase’s new Ethereum Layer 2 solution.
This initiative aimed to make crypto activities more accessible and engaging by bringing together over 50 brands, creators, and innovators.
To amplify awareness, Coinbase teamed up with ALT TERRAIN to roll out a dynamic outdoor advertising campaign.
Coinbase set out to position itself as the go-to project platform for participating in the onchain crypto economy while overcoming key challenges:
• Educating new audiences about Base’s capabilities.
• Reducing technical barriers for first-time crypto users.
• Creating excitement and community around onchain experiences.
Real-world marketing was one of the ways they overcame the challenges – specifically with outdoor advertising x social media.
Wheatpaste wild postings popped-up throughout San Francisco, Miami, Los Angeles, and Chicago to drive awarness, interest, and engagement for their Onchain Summer initiative.
1,100,000+ brand impressions x content for social media
Since nothing happens in a vacuum, for those interested, here’s more about Coibase’s broader campaign:
Collaborative Partnerships: Teaming up with brands like Coca-Cola® and Atari to co-create compelling onchain events.
Interactive Onchain Experiences: Daily activities like art drops, gaming challenges, and music events kept participants engaged.
Incentives and Rewards: Offering over 600 ETH (roughly $2 million) in prizes, grants, and gas credits encouraged participation.
User-Friendly Resources: Coinbase Wallet and the microsite onchainsummer.xyz made it easy for anyone to join in.
Here are a few more takeaways for digital-only brands
Approachable
Blockchain is inherintly intimendating to the average consumer, leveraging real-world strategies is like offering people an accessible invitation.
Exciting
While tech improves our lives exponentially, often are viewed as boring, adding real-world elements make things interesting and dare we say 'cool'.
Everyday
Your tech brand can show up at high-profile events, but there's something to say about 'everyday culture', connecting with people during their daily real-world routines, stands out more as it is unexpected.
If you'd like to explore how creative marketing can lift up your digital brand, we're here to learn about your brand and goals.
