Parade taps wild postings to reach college students nationwide
Parade, the trailblazing underwear brand, desired to expand their wild posting advertising to college markets.
Snipe wild postings are the medium of choice for on-campus as well as around smaller college towns.
In addition to on-campus, they knew the value of being present where students shop, eat and play.
Stickers placed outdoor alongside street art, local bands, and other indie stickers.
Indoor, sticker wild postings placed in women's bar and cafe bathrooms.
Stickers were the street cred brand play, and the posters focused more on a direct-to-consumer approach.
Parade, known as a pioneering DEI brand, expressed its identity with engaging poster visuals.
Each on-campus poster created 750+ college student impressions, while each off-campus created 1,100+ brand impressions.
What made this on-campus wild posting initiative a smart marketing move?
1.) Posters showcased their brand offerings as well as attractive pricing, both key factors for college students
2.) Poster visuals stood out from everything else on-campus
3.) A mix of stickers and posters made the college marketing three times more impactful
4.) Stickers gave it a grassroots feel - as if brand fans were putting them up on campus
If you want to create a nationwide college wild posting initiative, ALT TERRAIN is your on-campus connection!
