College Campus Poster Marketing for Parade

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Parade Reaches Campuses: How Wild Postings Cracked the Student Market

Wild postings in big cities helped Parade, a trailblazing underwear brand, build its brand.  While wheatpaste postings aren’t possible in most US college markets, they wanted to expand this marketing approach to college markets. On campus and in smaller college towns, snipe wild postings are popular. Additionally, they knew that being present where students shop, eat, and play was important. Stickers placed outdoors alongside street art, local bands, and other indie stickers.  Indoor sticker wild postings placed in women’s bar and cafe bathrooms. Stickers were the street cred brand play, and posters were more direct-to-consumer. Known as a pioneering DEI brand, Parade expressed its identity through engaging posters. Each on-campus poster created 750+ college student impressions, while each poster generated 1,100+ brand impressions.

What made this on-campus wild posting initiative strategically smart?

1) Posters showcased their brand offerings and prices, which are key factors for college students  2.) Poster visuals stood out on campus 3.) Stickers and posters made college marketing three times more effective  4.) Stickers gave it a grassroots feel – like brand fans put them up
If you want to create a nationwide college wild posting initiative, ALT TERRAIN is your on-campus connection!