Parade taps wild postings to reach college students nationwide
Parade, the trailblazing DTC underwear brand, desired to expand their wild posting advertising to college markets
Snipe wild postings are the medium of choice for on-campus as well as around smaller college towns
In addition to on-campus, they knew the value of being present where students shop, eat and play
Stickers placed outdoor alongside street art, local bands, and other indie stickers
Indoor, sticker wild postings placed in women's bar and cafe bathrooms
Stickers were the street cred brand play, and the posters focused more on a direct-to-consumer approach
Parade, known as a pioneering DEI brand, expressed its identity with engaging poster visuals
Each on-campus poster created 750+ college student impressions, while each off-campus created 1,100+ brand impressions
What made this on-campus wild posting initiative a smart marketing move?
1.) Posters showcased their brand offerings as well as attractive pricing, both key factors for college students
2.) Poster visuals stood out from everything else on-campus
3.) A mix of stickers and posters made the college marketing three times more impactful
If you want to create a nationwide college wild posting initiative, ALT TERRAIN is your on-campus connection!