Darigold Milk Local Community Event Marketing
Darigold Cheese Community Event Marketing Activation - Seattle, WA
Community Event Marketing - Seattle, WA
Dime Bank Community Festival Event Marketing - Williamsburg, Brooklyn
Local Community Event Brand Ambassador Team Marketing - Portland, OR
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COMMUNITY EVENT MARKETING and Why It Works?

Make your brand an integral part of local community events

Generate consumer appreciation

Community event marketing engages suburban families with young kids

Get brand samples into people's hands 

Create genuine brand content for Instagram, Twitter, and Facebook

 

What is community event marketing?

Community event marketing consists of well-planned brand activations at public events.

Typically events are nonprofit 5K races, arts or food festivals, park movie nights, and other local community happenings.

This form of marketing is at its best when it enhances people's event experience while achieving brand goals.

Community event marketing is classified as grassroots marketing and event sponsorship activation by individual companies.

Brands often have the opportunity to sponsor the event, and receive recognition for doing so, or participate as a vendor. 

Activations at community events range from simple product sampling tents to elaborate demonstrations to brand-themed games. 

Often large cities such as New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, and Seattle host several community events each weekend. 

 

Top reasons brands participate in community event marketing:

1.) Create local brand awareness

2.) Interact face-to-face with prospects and existing customers

3.) Generate brand appreciation 

4.) Produce content for social media

5.) Contribute to the public good, precisely issues that affect the local community

6.) Show people how your brand makes a difference in their daily life

Community Event Marketing is particularly useful for brands entering a particular city for the first time.

Brand sponsorship activation at local community events is ideal for social media and public relations content. 

Activating as part of local events, festivals, 5K runs, fundraisers, and other community events, reinforces a brand's commitment to supporting the local community. 

 

ALT TERRAIN assists brands with community event marketing ideas and production:

1.) Source a list of relevant local events

2.) Handle local event application process

3.) Develop creative, stimulating, and relevant ideas

4.) Design and provide event assets (e.g., tents, costume characters, signage, games, etc.)

5.) Staff, train and deploy brand ambassadors and onsite managers

6.) Manage, transport, and install event assets 

7.) Real-time content capture for social media

 

Successful community event marketing consists of ongoing outreach, typically, at least two activations per month in mid-size cities (e.g. Washington DC, Miami, Boston, Seattle, etc.) and four to eight activations per month in larger cities (e.g., New York City, Chicago, Los Angeles, etc.)

If you are interested in heightening brand visibility, shaping consumer perception, differentiating from competitors, and driving sales in a specific city, then Community Event Marketing is undoubtedly a good marketing strategy.

Contact ALT TERRAIN for community event activation ideas, strategies, pricing, and company examples.

Give to your local community and they'll give back!

Community Event Marketing Examples

Dime Community Bank Taste Festival Event Marketing, Williamsburg, Brooklyn

Dime Community Bank

AT&T Pride Festival Marketing Example

AT&T

Darigold Milk Local Community Event Marketing

Coming Soon!