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CONVENTION MARKETING and Why It's Advantageous

Get noticed before people enter a crowded convention center

Engage attendees with experiential marketing activities

Create brand visibility near conference hotels and evening events

Leverage content on social with convention hashtags

Measure success via brand impressions, booth visits, and QR codes

Be the brand everyone is talking about

 

What is convention marketing?

Convention marketing is the deployment of creative activations outside of trade shows and conferences.

Brands utilized this marketing approach to stand out in a crowded environment.

Specifically to engage attendees before they enter the convention center. 

The goals are to create brand awareness, buzz, and booth visits.

Convention marketing is one of the few opportunities for brands to connect with a particular audience on a large scale. 

 

Coverage

 

Convention centers based in city centers are ideal for outdoor marketing as the majority of attendees walk from hotels to the venue.

Here are the ones where creative outdoor marketing is super effective. 

 

1.) Moscone Center in San Francisco

2.) McCormick Place and Merchandise Mart in Chicago

3.) Javits Center in New York City

4.) San Diego Convention Center

5.) Washington DC Convention Center

6.) Henry B. Gonzalez Convention Center in San Antonio

7.) Philadelphia Convention Center

8.) Boston Convention and Exhibition Center

 

Engaging attendees at conventions held outside city centers (such as Orange Country Convention Center in Orlando) is a challenge, although creative mobile billboards and other approaches are effective.

 

Services

 

Convention marketing take on many forms; here are the most popular tactics we offer:

 

               Street team activations

               Mobile billboard advertising 

               Man-on-the-street interviews

               Wild postings

               Guerilla building projections

               Marketing stunts

               Creative outdoor activations

 

With a wide range of industry-specific convention experience (e.g. NRF, Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.), we're here to help with creative marketing insights, ideas, and production.

 

Takeaways

 

Convention marketing, when activated correctly, is one of the most valuable ways to create attendee impact.

With some shows attracting 20,000+ industry-specific attendees, conferences are a marketer's dream.

Contact ALT TERRAIN for strategic ways to market your brand outside convention centers nationwide.

 

Share your convention and goals for a complimentary activation proposal. 

 

Get ahead of the crowd!