CONVENTION MARKETING and Why It's Advantageous
Get noticed before people enter crowded convention centers
Engage attendees with activities that entice booth visits
Create brand visibility near hotels and evening events
Generate daily content for social media
Measure success via impressions, booth visits, and contests
What is convention marketing?
Convention marketing is defined as brand advertising and attendee engagement outside of trade shows.
This is the type of marketing helps companies stand out at busy trade shows or conferences.
It can take on many forms ranging from mobile billboards to guerilla marketing activations.
Most often it involves street team activations, human billboard teams, food trucks, and other forms to surprise-and-delight convention attendees.
The best marketing approach depends upon the brand, message, and location.
Advertising outside of convention centers based in city centers are particularly useful due to the number of attendees walking from hotels to the trade show.
Which convention centers are ideal for outdoor advertising and marketing?
1.) Moscone Center in San Francisco
2.) McCormick Place and Merchandise Mart in Chicago
3.) Javits Center in New York City
4.) San Diego Convention Center
5.) Washington DC Convention Center
6.) Henry B. Gonzalez Convention Center in San Antonio
7.) Philadelphia Convention Center
Engaging attendees at conventions held outside city centers (such as Orange Country Convention Center in Orlando) is a bit of a challenge, although creative mobile billboards can be effective way for brands to deliver their message.
Why is activating outside convention centers valuable?
1.) Standout in a crowded environment
2.) Engage attendees before then center the convention center
3.) Generate show buzz and booth traffic
4.) Create valuable content for social media during the show
ALT TERRAIN has a wide range of industry-specific convention experience (e.g. Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.) so contact us about your show and goals.
We believe that convention marketing, when activated correctly, is one of the most valuable ways to create attendee impressions, engagement, and content for social.
Contact ALT TERRAIN for strategic ways to advertising your brand outside convention centers nationwide.
Get ahead of the crowd!