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CONVENTION MARKETING and Why It's Advantageous

Get your brand noticed before people enter a crowded convention center

Drive traffic to your trade show booth

Engage people with experiential marketing activities

Activate near conference hotels and evening events

Leverage content on social with convention hashtags

Measure success via brand impressions, booth visits, and QR code scans

Be the brand everyone is talking about

 

What is convention marketing?

Convention marketing is deploying creative activations outside of trade shows and conferences. Brands utilize convention marketing to stand out in a crowded environment and engage attendees before they enter the conference center. 

The goals are to create brand awareness, buzz, and booth visits.

Convention marketing is one of the few opportunities for brands to connect with a particular audience on a large scale. 

 

Services

 

Convention marketing takes on many forms; here are the most popular tactics we offer:

 

               Street team activations

               Mobile billboard advertising 

               Man-on-the-street interviews

               Wild postings

               Guerilla building projections

               Marketing stunts

               Creative outdoor activations

 

 

Dreamforce brand activation convention human billboard marketing -San Francisco

 

Coverage

 

Convention centers based in city centers are ideal for outdoor marketing as most attendees walk from hotels to the venue.

Here are the ones where creative outdoor marketing is super effective. 

 

Moscone Center in San Francisco

McCormick Place and Merchandise Mart in Chicago

Javits Center in New York City

San Diego Convention Center

Washington DC Convention Center

Henry B. Gonzalez Convention Center in San Antonio

Philadelphia Convention Center

Boston Convention and Exhibition Center

 

Engaging attendees at conventions held outside city centers (such as Orange Country Convention Center in Orlando) is challenging, although creative mobile billboards and other approaches are effective. 

Each convention is different from the next; ask about past activations surrounding NRF, Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, and Fancy Food Show.

 

RSA tech conference marketing stunt - Moscone Center, San Francisco
Takeaways

 

Convention marketing, when activated correctly, is one of the most valuable ways to create attendee impact.

With some shows attracting 20,000+ industry-specific attendees, conferences are a marketer's dream.

Contact ALT TERRAIN for strategic ways to market your brand outside convention centers nationwide.

 

Share your convention and goals for a complimentary activation proposal.

 

Customer Testimonial

 

"I just wanted to follow up on our event last week and let you know how thrilled and impressed we were with you and your team. Not only were we the most talked about marketing presence at the conference, but I didn’t need to worry at all about the details of the execution. I had total peace of mind. You guys were smart, professional and proactive. I met some of the street team members and was equally impressed at their positive attitudes and willingness to help. I would definitely use ALT TERRAIN for projects in the future and recommend them to colleagues in other companies." - Aimee Deziel, Momentous

 

Explore More

 

And, if you'd like to view a project example, slide into this marketing activation at Dreamforce.

 

 

Get ahead of the crowd!