Dental Dentist Convention Bicycle Billboard Advertising - San Diego Convention Center
Gerflor Merchandise Mart Human Billboard Team Outdoor Advertising - Chicago, IL
Architectural and Engineering Convention Street Team - Philadelphia, PA
Saint-Gobain Architect Street Kiosk Conference Marketing - Downtown, Philadelphia
Healthcare Conference Human Billboard Outdoor Advertising Activation - Washington, DC
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Educational Conference Marketing Human Billboard Outdoor Advertising - San Antonio Convention Center, Texas
Bike Mobile Billboard Advertising Example Outside Convention Center - Atlanta
Dental Dentist Convention Bicycle Billboard Advertising - San Diego Convention Center
Gerflor Merchandise Mart Human Billboard Team Outdoor Advertising - Chicago, IL
Architectural and Engineering Convention Street Team - Philadelphia, PA
Saint-Gobain Architect Street Kiosk Conference Marketing - Downtown, Philadelphia
Healthcare Conference Human Billboard Outdoor Advertising Activation - Washington, DC
Cues GAC Convention Coffee Dispensing Backpack Convention Street Team Marketing - Washington DC
Educational Conference Marketing Human Billboard Outdoor Advertising - San Antonio Convention Center, Texas
Bike Mobile Billboard Advertising Example Outside Convention Center - Atlanta
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CONVENTION MARKETING and Why It's Advantageous

Get noticed before people enter crowded convention centers

Engage attendees with activities that increase booth visits

Create brand visibility near hotels and evening events

Use daily content on social media with convention hashtags

Measure success via impressions, booth visits, and contests

 

What is convention marketing?

Convention marketing is defined as brand advertising and attendee engagement outside of trade shows. 

This is the type of marketing helps companies stand out at busy trade shows or conferences.

It can take on many forms ranging from mobile billboards to guerilla marketing activations.

Most often it involves street team activations, human billboard teams, food trucks, and other forms to surprise-and-delight convention attendees. 

The best marketing approach depends upon the brand, message, and location.

Advertising outside of convention centers based in city centers are particularly useful due to the number of attendees walking from hotels to the trade show.

 

Convention centers ideal for outdoor advertising and marketing

 

1.) Moscone Center in San Francisco

2.) McCormick Place and Merchandise Mart in Chicago

3.) Javits Center in New York City

4.) San Diego Convention Center

5.) Washington DC Convention Center

6.) Henry B. Gonzalez Convention Center in San Antonio

7.) Philadelphia Convention Center

 

Engaging attendees at conventions held outside city centers (such as Orange Country Convention Center in Orlando) is a bit of a challenge, although creative mobile billboards can be effective way for brands to deliver their message.

 

Why is activating outside convention centers valuable?

 

1.) Standout in a crowded environment

2.) Engage attendees before then center the convention center

3.) Generate show buzz and booth traffic

4.) Create valuable content for social media during the show

 

ALT TERRAIN has a wide range of industry-specific convention experience (e.g. Dreamforce, INTA, E3 Expo, PAX Prime, PAX East, CES, AIA, International Housewares Show, Sea Food Expo, Fancy Food Show, etc.) so contact us about your show and goals. 

We believe that convention marketing, when activated correctly, is one of the most valuable ways to create attendee impressions, engagement, and content for social. 

Contact ALT TERRAIN for strategic ways to advertising your brand outside convention centers nationwide.

Get ahead of the crowd!