Converse mobile portrait studio made everyday people the centerpiece of their marketing campaign

 

The aim of the creative marketing activation, conceived by Anomaly, was to cast New Yorkers and Angelenos on-the-spot as they walked down neighborhood sidewalks. 

The Converse mobile portrait studio consisted of a van outfitted with high-tech rugged print studio on the interior and posters and graffiti on the exterior.

Converse sneaker displays were setup on sidewalk to spark interest and engagement.  

Brand ambassadors asked people if they'd like to have their photo taken and be a part of the Conserve outdoor advertising campaign.

Those interested received a street-style photoshoot and their portraits printed on Converse stickers. They were also informed where they could find the poster initiative in their neighborhood on the following day. 

Wheatpaste wild postings were installed in three New York City neighborhoods (i.e., East Village, Lower East Side, Williamsburg, Harlem, etc.) and three Los Angeles areas (i.e., Silver Lake, Melrose, Fairfax).

Why did this sneaker marketing activation resonate?

 

1.) Leveraged multiple street culture elements authentically

2.) Invited people to become part of the brand advertising campaign

3.) Integrated surprise-and-delight components as well as shareable moments

 

ALT TERRAIN provided experiential marketing advisement, location planning, vehicle sourcing, mobile studio equipment, studio technicians, brand ambassador casting and staffing, securing property owner permissions, installing poster walls, content capture, plus general management.

If sneaker marketing is your thing, be sure to check out this PUMA influencer workshop event.

Contact ALT TERRAIN agency for New York City and Los Angeles footwear experiential marketing and wild posting activations that achieve objectives!