A mobile experiential Converse portrait studio to photograph people in select neighborhoods, print their images on posters, and execute dedicated wheat-paste poster advertising walls throughout Los Angeles and New York City.
The aim of the footwear experiential marketing activation, produced for Fill In the Blank Productions and Anomaly engaged ALT TERRAIN was to street cast people, shoot, print, and paste-up!
The Converse mobile portrait studio consisted of a van customized with posters and graffiti on the exterior and a high-tech rugged print studio on the interior.
Once strategically positioned in a target neighborhood, onsite brand ambassadors invited people to have their picture taken to take part in a local Conserve poster advertising campaign, plus offer them stickers with their images for personal use.
Converse sneaker displays were set-up on sidewalks to showcase the brand and engage consumers in conversations.
Wheat-paste wild postings with people's images were installed in three New York City Brooklyn and Manhattan neighborhoods (i.e., East Village, Lower East Side, Williamsburg, Harlem, etc.) and three Los Angeles neighborhoods (i.e., Silver Lake, Melrose, Fairfax).
Why did this experiential marketing activation resonate with the public?
1.) Leveraged multiple street culture elements authentically
2.) Invited people to become part of the brand advertising campaign
3.) Integrated surprise-and-delight components as well as shareable moments
ALT TERRAIN provided experiential marketing advisement, location planning, vehicle sourcing, mobile studio equipment, studio technicians, brand ambassador casting and staffing, securing property owner permissions, installing poster walls, content capture, plus general management.
Contact ALT TERRAIN for New York City and Los Angeles footwear experiential marketing and wild posting activation ideas that get noticed, engage people, and achieve objectives!
