CountyCare leverages barbershops, nail salons, and city shops in Chicago
CountyCare knows the value of creative community outreach to boost brand engagement during the open enrollment season.
For five years running, CountyCare has been advertising in the windows of barbershops, nail salons, and other city establishments to create brand reach, credibility, and conversions.
Barbershops, hair salons, cafes, and city shops are social hubs with community influence. The one-sheet billboards are double-sided, so people outside and inside see the campaign advertising. The inside showings at barbershops and nail salons - where people spend considerable time - spark brand conversations with employees.
Insurance open enrollment marketing occurs between November and January.
The city store outdoor boards provided a brand presence in target neighborhoods - South Side, Back of the Yards, West Chicago, and upper North Side of Chicago - where traditional outdoor advertising options are limited.
Why is this an effective open enrollment marketing strategy?
1.) City shops and their employees are trusted and influential - and when you advertise with them, the community views it as an endorsement
2.) Local shop advertising provides repeated eye-level brand impressions over time in target neighborhoods - which is often needed to move people to action
3.) On-the-ground advertising enhances the effectiveness of your traditional outdoor and digital advertising - creating a multipler effect
Takeaway
Barbershops, hair salons, and local city shops are an influential marketing channel for community outreach initiatives.
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