Super cute brand lounge experience at NRF convention at Javits, NYC
Narvar, the pioneering post-purchase customer platform, enlisted ALT TERRAIN to bring its brand lounge vision to life.
A welcoming, outdoor, nature-infused environment; equipped with a classic camper, bench swing, and picnic tables.
The experiential space attracted people from afar and provided attendees a respite from the overstimulating convention.
Moreover, it provided an ideal environment for Narvar to engage NRF attendees about their brand in an organic, natural way.
Sounds of birds and nature strategically placed throughout the lounge furthered the experience.
Activities included an artist hand-painting products for sale, with the proceeds going to Black Girls Code nonprofit organization.
There were multiple lounge areas in the 2,000 sq. ft. space from the camper, bench swing to picnic tables to the fire pit.
A shimmering, made for Instagram, media wall accompanied the bench swing
Throughout the experiential brand lounge attendees could recharge their devices; further increasing their dwell time.
Why we love this NRF convention marketing idea
1.) The brand space provided attendees what they were seeking most - a break from convention busyness
2.) Leveraged outdoor experiential marketing elements inside
3.) Designed to provide people multiple ways to embrace the experience
To learn more about creative convention booth strategies, ideas, and examples, just reach out!