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Creative NRF Show Marketing Activation – New York City

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Bench swing with shimmer wall - trade show booth ideas
Trade show booth bench swing - NRF Javits NYC
Javits Convention Brand Booth Bench Swing Lounge Design - NYC
Camper trailer trade show booth experiential marketing idea - NRF NYC
Camping nature themed trade show booth marketing - NYC
Experiential marketing lounge - NRF convention NYC
Javits Convention Brand Booth Bench Swing Lounge Design - NYC
Customization station hand-paint swag - convention trade show marketing
Camper Vehicle Convention Booth Experiential Marketing Activation - NYC
Shimmer Convention Instagram Media Wall Step & Repeat NYC
Bench swing with shimmer wall - trade show booth ideas
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Super cute Narvar brand lounge at NRF convention at Javits, NYC


Narvar, the pioneering post-purchase customer platform, enlisted ALT TERRAIN to bring its brand lounge vision to life at the National Retail Federation show.

The experiential space design involved a welcoming, outdoor, nature-infused environment; equipped with a classic camper, bench swing, and picnic tables.

The booth elements attracted people from afar while providing attendees a respite from the overstimulating convention.

Moreover, it provided an ideal environment for Narvar to engage NRF attendees about their brand in an organic, natural way.

Sounds of birds and nature strategically placed throughout the lounge furthered the experience.  

Activities included an artist hand-painting products for sale, with the proceeds going to Black Girls Code nonprofit organization. 

There were multiple lounge areas in the 2,000 sq. ft. space from the camper, bench swing to picnic tables to the fire pit.

A shimmering, made for Instagram, media wall accompanied the bench swing.

Throughout the experiential brand lounge attendees could recharge their devices; further increasing their dwell time.  

 

Why did everyone love this NRF convention marketing approach?

 

1.) The brand space provided attendees what they were seeking most - a break from convention busyness 

2.) Leveraged outdoor experiential marketing elements inside

3.) Designed to provide people multiple ways to embrace the experience   

 

To learn more about creative convention booth strategies, ideas, and examples, just reach out!

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