Starmark, an agency specializing in destination marketing, partnered with ALT TERRAIN to activate a mobile showroom vehicle to promote Fort Lauderdale, Florida tourism

 

The exterior of the experiential mobile showroom wrapped with Ft. Lauderdale advertising visuals and ‘Hello Sunny’ brand messages

A beach scene consisting of white sand, palm trees, surfboard, lifeguard mannequin, and a chair was installed inside the experiential mobile showroom marketing display vehicle with glass walls

The mobile marketing vehicle toured throughout New York City, Washington DC, and Chicago, engaging people on-the-street

Once parked, swimsuit models played with beach balls and lounged on chairs inside the experiential vehicle along with activities outside the vehicle

The experiential mobile showroom truck deployed for a New York City morning show appearances, at a Times Square experiential marketing event, and in Chicago on N. Michigan for public relations events

The smarty brand promoted the activation the day prior, day of, and days after the activation in each city on its social channels as well as tourism blogs

Why is this smart marketing for Fort Lauderdale tourism?

 

1.) Generated citywide attention, upwards of 30,000 impressions per day

2.) Stood out from the all other advertising

3.) Activated on-the-street as well as at events

4.) Provided the brand with daily content for social

5.) Leveraged the cold weather to their advantage

 

ALT TERRAIN provided mobile showroom vehicle, tour planning, vehicle wrap, interior installation, deployment, insurance, and management

We just loved this activation as it brought smiles and a bit of warmth to people in NYC, DC, and Chicago

Contact ALT TERRAIN for other destination marketing experiential activation ideas and examples