Fort Lauderdale tourism brings the heat to wintery New York City streets
Ft. Lauderdale brought their beach experience to New Yorkers via a large mobile showroom vehicle.
A beach scene consisting of white sand, palm trees, surfboard, lifeguard mannequin, and a chair was installed inside the experiential marketing vehicle.
Once parked, swimsuit models played with beach balls and lounged on chairs inside the experiential vehicle along with activities outside the vehicle.
The mobile marketing vehicle toured throughout New York City, Washington DC, and Chicago.
The experiential mobile showroom truck activated for a variety of morning show appearances, at a Times Square experiential marketing event, and in Chicago on N. Michigan for public relations events.
Why is this smart marketing strategy for Florida tourism?
1.) Generated citywide attention, 20,000+ impressions per day
2.) Stood out from the all other types of advertising
3.) Activated on-the-street as well as at events
4.) Provided the brand with daily content for social
5.) Leveraged the cold weather to their advantage
ALT TERRAIN provided mobile showroom vehicle, tour planning, vehicle wrap, interior installation, deployment, insurance, and management.
We just loved this activation as it brought smiles and a bit of warmth to people in NYC, DC, and Chicago.
To learn a whole lot more about this type of marketing, view the Mobile Experiential Vehicle section.
Contact ALT TERRAIN for other destination marketing experiential activation ideas and examples.