Feeld Dating App Wild Posting Campaign in Portland, OR
We were asked by Hyland Effect, our new favorite media planning agency, to support the reintroduction of Feeld to the people of Portland. It was the first test market for their redesigned app before it went national.
Why Portland? Feeld chose Portland as their test market by design. Feeld's mission to celebrate love beyond labels perfectly aligns with the progressive spirit and embrace of the diverse lifestyles found throughout this city. An app that promotes connection beyond traditional dating was ideal for open-minded Portlanders.
Wild Posting: A Canvas for Unfiltered Expression: Wild posting offers Feeld a raw and authentic platform, unlike traditional advertising's sterile rules and regulations. The eye-catching visuals, essential to the campaign, complemented Portland's quirky humor and open-mindedness.
Two Posters, One Story: The double-poster strategy Each pole had two complementary posters that told a more complete story, sparking more curiosity and engagement than traditional campaigns.
Conversation: Feeld's campaign went beyond grabbing attention; it sparked conversations. While posting, we noticed people discussing relatability, relationships, and the nature of connection in a digital age.
More than one and done: hit up Portland streets - from Burnside to Pearl to Hawthorne - for more than a month.
So, what can we learn from Feeld's success? It's a testament to the power of embracing authenticity, creativity, and taking risks with outdoor advertising campaigns. Furthermore, stepping outside the traditional advertising box and embracing wild posting was essential to delivering their advertising campaign to the public directly. And, finally, there's value in pairing your campaign creative to the city where you are activating is an effective marketing strategy.
Ready to post up in the real-world? ALT TERRAIN is here to help. Contact us today, and let's create a wild posting campaign that will leave your mark, just like Feeld did on Portland.
Remember, the streets can be your canvas. So, go forth and share your story!