Feeld
Dating App Marketing Campaign
Feeld Dating App Wild Posting Campaign in Portland, OR
We were asked by Hyland Effect to support the reintroduction of Feeld to the people of Portland.
It was the first test market for their redesigned app before it went national.
Why Portland?
Feeld chose Portland as their test market by design. Feeld’s mission to celebrate love beyond labels perfectly aligns with the progressive spirit and embrace of the diverse lifestyles found throughout this city.
An app that promotes connection beyond traditional dating was ideal for open-minded Portlanders.
750 posters, 341,00+ impressions, scans, and shares
So, what can we learn from Feeld’s success?
It’s a testament to the power of embracing authenticity, creativity, and taking risks with outdoor advertising campaigns.
The eye-catching visuals, complemented Portland’s culture, quirky humor, and open-mindedness.
Furthermore, stepping outside the traditional advertising box and embracing wild posting allowed them to deliver their campaign to the public directly.
And, finally, there’s value in pairing your campaign creative copy to the city where you are activating – more personal the better.
What makes this a smart marketing strategy?
Unfiltered Expression
Wild posting offered Feeld a direct-to-consumer platform, unlike traditional advertising's sterile rules and regulations.
Double-Up
The double-poster strategy was a stroke of genius. Each pole had two complementary posters that told a more complete story, sparking more curiosity and engagement than traditional campaigns.
Conversation
Feeld's campaign went beyond grabbing attention; it sparked conversations. While posting, we noticed people discussing relatability, relationships, and the nature of connection in a digital age.
If you have Portland on your ideal market list, reach out as we'd love to do some posting for you!
