Denver Art Museum Leverages Wild Postings for Exhibition Success
The Denver Art Museum employed a wild posting outdoor advertising campaign to promote their captivating new exhibition, "Sants, Sinners, Lovers, and Fools." The poster designs featured striking close-ups of the exhibit's paintings, effectively capturing the attention of passersby. The vibrant colors of the posters stood out against the urban landscape, ensuring maximum visibility.
The wild postings were strategically placed in high-traffic areas throughout Denver, including street poles, shop windows, and university campuses. The campaign covered all of Denver's vibrant neighborhoods, including RiNo, LoDo, LoHi, Speer, Downtown, and Capitol Hill. Cardstock wild postings were chosen over wheatpaste for their superior durability, reach, and versatility.
Wild postings were just one component of the museum's comprehensive outdoor marketing strategy. The campaign effectively complemented other marketing initiatives, creating a cohesive and impactful brand presence throughout the city.
Effective Wild Posting Advertising in Denver
Wild posting advertising proves to be an effective marketing strategy in Denver due to several key factors:
- Rapid Population Growth: Denver is a rapidly growing city, experiencing a significant influx of new residents yearly. This expanding population increases foot traffic and street exposure, making wild postings even more impactful.
- Lively Street Culture: Denver boasts a vibrant street culture, particularly during the warmer months. Wild postings seamlessly integrate into this lively atmosphere, effectively capturing the attention of engaged pedestrians.
- Construction Boom: Denver's construction boom provides ample opportunities to place wild postings on construction sites, ensuring visibility in every neighborhood throughout the city.
- Extended Poster Longevity: Unlike other cities, wild postings in Denver tend to remain visible on streets for extended periods, maximizing their impact and cost-effectiveness.
ALT TERRAIN: Your Partner for Citywide Brand Presence
ALT TERRAIN is your trusted partner in creating a citywide brand presence in Denver. Our expertise in wild posting advertising, combined with our deep understanding of the local market, ensures that your brand messages reach the right audience at the right time and in the most impactful way.
Contact us today to discuss your Denver marketing goals.