Denver Art Museum
Wild Posting
Denver Art Museum Leverages Wild Postings for Exhibition Success
The Denver Art Museum employed a wild posting outdoor advertising campaign to promote their captivating new exhibition, “Sants, Sinners, Lovers, and Fools.”
The poster designs featured striking close-ups of the exhibit’s paintings, effectively capturing the attention of passersby.
The vibrant colors of the posters stood out against the urban landscape, ensuring maximum visibility.
The wild postings were strategically placed in high-traffic areas throughout Denver, including street poles, shop windows, and university campuses.
The campaign covered all of Denver’s vibrant neighborhoods, including RiNo, LoDo, LoHi, Speer, Downtown, and Capitol Hill.
Two weeks, 500 posters, 297,000+ impresions
Snipe wild postings were chosen over wheatpaste for their superior durability, reach, and versatility.
Wild postings were just one component of the museum’s comprehensive outdoor marketing strategy.
The campaign effectively complemented other marketing initiatives, creating a cohesive and memorable brand presence throughout the city.
Why is wild posting super smart in Denver?
Population
Denver is a rapidly growing city, experiencing a significant influx of new residents yearly. This expanding population increases foot traffic and poster campaign exposure.
Longevity
Unlike other cities, wild postings in Denver tend to remain visible on streets for extended periods, maximizing their impact and cost-effectiveness.
Outdoor & Indoor
Denver has endless placement opportunities - streets, on-campus, storefronts, cafes, etc.
ALT TERRAIN is your trusted partner in creating a citywide brand presence in Denver.
