Wild posting throughout Denver for Mezu brand launch
Mezu selected ALT TERRAIN to introduce the app to people throughout Denver via street wild posting advertising
Posters highlighted the app's point of differentiation, sharing money without sharing personal information.
Playful visuals and messaging stood out against the streetscape
Street-level advertising posters brought the cash app startup to people in RiNo, LoDo, LoHi, Speer, Downtown, Capitol Hill, and numerous other Denver neighborhoods
Cardstock wild postings selected to take advantage of posting on Denver street poles
Mezu enhanced the outdoor advertising initiative with sticker wild posting, influencer marketing, and experiential events.
Is wild posting advertising effective in Denver?
1.) Denver is an up-and-coming city experiencing high population growth, making poster advertising more impactful each year
2.) Poster advertising helps companies be a part of Denver's lively street culture, particularly during the warmer months
3.) People in the creative and tech industries are moving there in droves from big cities like LA and SF; if this is your target audience Denver is new place to connect with them
4.) Dever building boom provides opportunities to poster construction sites in every neighborhood
3.) Unlike other cities, wild postings in Denver tend to stay visible on-the-streets for many weeks
If you would like to create a citywide brand presence in Denver, ALT TERRAIN is here to help!