AT&T and NFL Sunday Ticket
Popup Brand Activation
NFL Sunday Ticket Brings the Thrill of Tailgating to Boston's Streets
Have you ever found yourself running errands on a Sunday afternoon and missing out on the excitement of the NFL games?
AT&T and NFL Sunday Ticket understood this frustration and decided to bring the tailgate experience directly to the people of Boston.
This unexpected activation captured the attention of passersby, inviting them to immerse themselves in the spirit of the NFL season.
Moreover, it emphasised you don’t need to miss a game when you’re an AT&T customer as you get a free NFL Sunday Ticket subscription.
The activation transformed the ordinary street corner into a tailgate with the following:
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- Football field astroturf flooring to set the stage for pre-game festivities
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- Instagram photo props for capturing fun and shareable moments
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- Bean bag toss games to add a touch of friendly competition.
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- Tent living room equipped with couches, recliners, a coffee table, and a video screen streaming NFL Sunday Ticket.
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- An oversize Jenga tumbling tower game to test participants’ skills and add a dash of excitement.
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- A snack and refreshment table to fuel the tailgating energy.
21,000+ brand impressions, 4,400+ consumer engagements
This pop-up tailgate event served as a tangible demonstration of the benefits of having NFL Sunday Ticket, but acted as a billboard on the streets of Boston with eye-catching signage.
Brand ambassadors seamlessly integrated into the activities, inviting curious onlookers to explore NFL Sunday Ticket experience.
ALT TERRAIN played a pivotal role in the success of this activation, handling planning, permitting, fabrication, staffing, training, outfitting, installation, management, reporting, and event asset production.
This comprehensive support ensured that every activation aspect was executed flawlessly, resulting in an unforgettable experience for Boston residents.
Post-Game Analysis
Dwell Time
Off-the-charts, people who entered the tailgate areas, spent 20+ minutes at the activation.
Retail Traffic
Activation outside the store increase retail footfall by more than 300%.
Sharable Content
It gave AT&T and NFL Sunday Ticket something extraordinary the promote before, during, and after the pop-up.
If you're looking to create an exceptional outdoor activation that captures the attention and leaves a lasting impression, reach out below to connect!
