DirecTV NFL Sunday Ticket takes tailgating to the streets with an creative activation
Everyone knows what it is like to be running errands on Sunday and missing your games.
This is why DirecTV knew bringing tailgating to the people be a super welcomed experiential marketing stunt.
It took place outside of AT&T store in Boston's busiest shopping district.
A variety of permits with the City of Boston were secured to bring the DirecTV retail tailgating brand activation idea to life.
The experiential brand activation included:
- Football field astroturf flooring
- DirecTV-branded Instagram photo props
- Bean bag toss games
- DirecTV tent with couches, recliners, coffee table a day-bright video screen streaming NFL Sunday Ticket
- Oversize Jenga tumbling tower game
- Snack & refreshment table
- Outdoor brand signage
- Brand ambassadors with DirecTV-branded football jerseys
The event was positioned as a pop-up event to show consumers the tangible benefits of having DirecTV NFL Sunday Ticket for the football season.
Brand ambassadors invited in to participate in the tailgating activities, and those interested in NFL Sunday Ticket were walked inside the store to learn more.
At first, people were unsure what to think of the creative activation on the conservative streets of Boston, however by game time crowds of people gathered to participate, enjoying themselves immensely.
ALT TERRAIN assisted with planning, permitting, planning, fabrication, staffing, training, outfitting, installation, management, reporting, plus event asset production.
For another DirecTV activation, see how they deployed street teams throughout NYC for their streaming service.
If your brand is seeking to execute an exceptionally produced outdoor activation, contact us with a description of the concept, target audience, cities, dates and desired goals.