DirecTV NFL Sunday Ticket Brings the Thrill of Tailgating to Boston's Streets
Have you ever found yourself running errands on a Sunday afternoon and missing out on the excitement of the NFL games? DirecTV understood this frustration and decided to bring the tailgate experience directly to the people of Boston.
In a strategic move, DirecTV set up a pop-up tailgate outside an AT&T store in Boston's bustling shopping district. This unexpected activation captured the attention of passersby, inviting them to immerse themselves in the spirit of the NFL season.
The activation transformed the ordinary street corner into a lively tailgate haven, complete with the following:
- Football field astroturf flooring to set the stage for pre-game festivities
- DirecTV-branded Instagram photo props for capturing fun and shareable moments
- Engaging in bean bag toss games to add a touch of friendly competition.
- A DirecTV-branded tent equipped with couches, recliners, a coffee table, and a day-bright video screen streaming NFL Sunday Ticket, ensuring that no one missed a single game-changing moment
- An oversize Jenga tumbling tower game to test participants' skills and add a dash of excitement
- A snack and refreshment table to fuel the tailgating energy
- Eye-catching outdoor brand signage to solidify DirecTV's presence in the heart of Boston
- Enthusiastic brand ambassadors clad in DirecTV-branded football jerseys, ready to welcome and engage with potential customers
This pop-up tailgate event served as a tangible demonstration of the benefits of having DirecTV NFL Sunday Ticket. Brand ambassadors seamlessly integrated into the activities, inviting curious onlookers to explore the DirecTV experience further.
Initially, some passersby were intrigued yet unsure what to make of the unexpected activation on Boston's conservative streets. However, as game time approached, crowds gathered, eager to participate in the festivities and immerse themselves in the excitement of the NFL season.
ALT TERRAIN played a pivotal role in the success of this activation, handling planning, permitting, fabrication, staffing, training, outfitting, installation, management, reporting, and event asset production. This comprehensive support ensured that every activation aspect was executed flawlessly, resulting in an unforgettable experience for Boston residents.
If you're looking to create an exceptional outdoor activation that captures the attention of your target audience and leaves a lasting impression, contact us today. We'll work closely to bring your concept to life, ensuring a successful and memorable event!