DirecTV NFL Sunday Ticket tailgating experiential brand activation event to kick-off the football season outside AT&T's flagship retail store in Boston
Everyone knows what it is like to be running errands on Sunday and missing your games
This is why DirecTV knew bringing games to the streets would be a huge attention generating hit for their brand
A variety of permits with the City of Boston were secured to bring the DirecTV retail tailgating brand activation idea to life
The experiential brand activation included:
- Football field marked-up astroturf
- DirecTV-branded Instagram photo props
- Bean bag toss games
- DirecTV tent with couches, recliners, coffee table a day-bright video screen streaming NFL Sunday Ticket
- Oversize Jenga tumbling tower game
- Snack & refreshment table
- Outdoor brand signage
- Team of nine brand ambassadors with DirecTV-branded football jerseys
The event was positioned as a surprise-and-delight, pop-up event to show consumers the tangible benefits of having DirecTV NFL Sunday Ticket for the football season
Brand ambassadors were onsite to invite consumers to participate in event activities and direct those interested inside the store to learn more about AT&T's DirecTV NFL Sunday Ticket
At first, consumers were unsure what to think of the NFL Sunday Ticket activation pop-up on the conservative, traditional streets of Boston however by game time crowds of people gathered to participate, enjoy themselves and experience the DirecTV brand activation
With this outdoor, pop-up marketing activation ALT TERRAIN assisted with permitting, planning, fabrication, staffing, training, outfitting, installation, management, reporting, plus event asset sourcing, customizing and fabrication
For another DirecTV activation, see how they deployed street teams throughout NYC for their streaming service
If your brand is seeking to execute an exceptionally produced outdoor activation, contact us with a description of the concept, target audience, cities, dates and desired goals
