For the launch of DirecTV Now, a standalone live TV and streaming service, Solutions Marketing engaged ALT TERRAIN to driver awareness, education, and signups for the offering.
Product demo street kiosks deployed throughout New York City city hubs (e.g., Union Square, Columbus Circle, Flatiron, 34th Street, etc.) to demo DirecTV Now and answer people's questions.
It was complemented with Human Billboard team demoing the live TV streaming service on iPads.
Interested consumers were directed to nearby AT&T stores for more information and how to signup for the service on the spot.
If you were in New York City between 86th and Wall Street you inevitably saw or engaged with the product demo activation.
The two-week initiative racked up over 900,000+ brand impressions, and 35,000+ engagements.
If you're seeking ways to generate brand attention, interaction, and outcomes, a combination of street marketing pushcarts and roaming walking billboard teams are certainly the way to go!