Disney+
Experiential Marketing Activation
Disney+ Day experiential marketing event reaches new heights
When our favorite West Coast creative agency, Epidemic, asks for experiential marketing support, we always reply with an enthusiastic YES!
This time, their concept for a Disney+ Day was bigger than we could have imagined.
Larger-than-life inflatables of Disney+ characters are to pop up in high-profile places.
Going big comes with its challenges.
Firstly, securing outdoor event locations large enough for numerous oversize inflatable sculptures.
Secondly, without a doubt, are the numerous city permits required for these temporary installations.
Thirdly, it is to activate New York City, Nashville, and Los Angeles within one week with only one set of inflatables.
3 cities, 62,000+ visits, worldwide exposure
The experiential marketing tour went from New York City to Nashville to Los Angeles – all within one week.
It was all hands on deck to bring this pop-up activation to life.
In addition to all on-the-ground planning, coordination, and installation logistics, ALT supported their experiential activation with brand ambassadors team in each city.
In NYC, the experiential pop-up took place in the Meatpacking District, the Nashville activation happened outside the CMA Awards, and the finale at the Santa Monica Pier.
Why this Disney+ experiential activation is one for the record books?
Joy and Amazement
Larger-then-life inflatables elicited a sense of joy and amazement, 100% on brand for Disney.
Bigger is Better
Inflatables allowed the Disney to rise above busy cities and at bustling locations.
Lifetime Memories
People who encountered the popup activation will remember it for the rest of their lives.
If you require a proven experiential production team to support your creative production, just reach out!
