Disney+ Day goes big in New York City, Nashville, and Los Angeles
When our favorite West Coast creative agency, Epidemic asks for experiential marketing support, we always say 'yes'.
This time, their concept for a Disney+ Day was bigger than we could have imagined.
Larger-than-life inflatables of Disney+ movie and series characters are to pop up in NYC, Nashville, and LA.
Going big comes with its challenges.
Firstly, securing outdoor event locations large enough for numerous oversize inflatable sculptures.
Secondly, without a doubt, are the numerous city permits for these temporary installations.
Thirdly, is to activate New York City, Nashville, and Los Angeles within one week with only one set of inflatables.
It was all hands on deck to bring this experiential activation to life.
In addition to all on-the-ground planning, coordination, and installation logistics, ALT supported their experiential activation with brand ambassadors in each city.
In NYC the experiential popup took place in the Meatpacking District, the Nashville activation happened outside the CMA Awards, and the finale took place at the Santa Monica Pier.
If you're in need of a proven event team for your creative productions, just reach out!
