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EXPERIENTIAL EVENT STAFF and Why They're Essential

The right brand ambassadors enhance your guest's event experience 

Create a professional and lasting company impression

Increase event engagement and guest interaction

Handle onsite event logistics 


What is the definition of an experiential marketing staff?

Experiential event staff is the activation of professional and talented individuals to enhance product launches, popup shops, PR events, trade shows, in-store events, and other brand activities.

A well-chosen and trained experiential staff enhances your guest's overall brand experience.

ALT TERAIN works with brands and agencies to create, train, and manage an ideal team for your activation.


Most common types of event staff:

1. Brand ambassadors

2.) Hostesses/Greeters

3.) Performers

4.) MCs

5.) Product demonstrators

6.) Improv Actors

7.) Costumed characters

8.) Product samplers

9.) Security

10.) Production assistants

10.) Managers 


The right event staff provides a more personal and enjoyable guest experience. 

Whether your event is a trade show or outdoor event, ALT TERRAIN finds the best available staff to enhance the brand experience. 

ALT TERRAIN provides event staffing in Chicago, Los Angeles, Boston, New York City, San Francisco, Las Vegas, and dozens of other cities.

Experiential event staffing requires extensive planning, training, and management to ensure quality, consistent, and successful outcomes.


ALT TERRAIN offers additional experiential event staff services:

1.) Outfit or costume design

2.) Signage and prop fabrication

3.) Marketing materials storage and delivery

4.) Casting calls and training

5.) Talent rehearsals

6.) Hair and makeup professionals

7.) Event lighting

8.) Live music and DJs

9.) Food catering

10.) Photographers and videographers


More than anything else, guests remember how the event made them feel, and your staff is how that's done. 

Contact ALT TERRAIN to learn more about our approach to plan and execute a successfully staffed event.


Your staff is the face of your event!