How will you reengage?
It's a question many are asking.
From our conversations with brands, most are planning to start with outdoor and nimble marketing productions.
Some are actively planning for June and others for the fall.
All will have Covid preventive measures in place.
Many still trying to figure out if they can require employees and, in some cases, the public to have vaccinations to participate, a complicated issue, to say the least.
What we know for sure is people's desire for community and connection is at an all-time high, and brands want to show up in the real world as soon as possible.
Our advice is to create simple, repeatable, ready-to-activate concepts to jump on brand opportunities as they arise.