Listerine
Experiential Marketing Event in Union Square, NYC
Listerine 'Bring Out the Bold' experiential marketing event in New York City.
In the heart of New York City’s vibrant Union Square Park, Listerine ignited a wave of excitement with its unforgettable ‘Bring Out the Bold’ experiential marketing event. Inspired by consumer research revealing that Listerine mouthwash users embrace bolder, more vibrant lives, this creative activation transformed the park into a hub of engaging brand experiences based on the research study.
Across five interactive ‘Bring Out the Bold’ engagement stages, participants were invited to unleash their inner boldness through various captivating activities. From beatboxing to basketball spinning to karaoke, these multi-sensory experiences provided a platform for self-expression and celebration of individuality.
At the heart of the CPG event stood a Listerine mouth rinse sampling station, offering passersby a taste of the brand’s refreshing and invigorating products. The highly participatory nature of the event ensured that the Listerine brand was not just seen but also experienced firsthand, leaving a lasting impression on attendees.
1 day, 12,500+ engagements, 60,000+ impressions, 200,000+ organic social reach
To turn the volume all the way up, Biz Markie and DJ Cool V hit the stage and did what legends do best — shift the energy instantly. Laughter, movement, call-and-response, real smiles. The kind of moment you can’t fake and definitely can’t script.
The Listerine Bring Out the Bold activation proved something simple and powerful: when you invite people to participate instead of perform, connection follows. This wasn’t about spectacle for spectacle’s sake — it was about creating a shared moment that felt open, expressive, and unmistakably human – all wrapped around a brand message.
By centering participation, self-expression, and cultural energy, Listerine didn’t just showcase a product — they showed up with purpose. The result was an experience people didn’t just remember… they talked about, shared, and carried with them long after the music stopped.
Listerine's 'Bring Out the Bold' experiential marketing event surpassed expectations.
Engagement
Over 12,500 individuals actively engaged with brand performances, sampling, and activities.
Impression
The 'Bring Out the Bold' stages served as eye-catching brand advertising billboards throughout the day, reaching an estimated 50,000+ consumers.
Reach
With 200,000+ organic social reach, the event proved that when it’s real and fun, people do the promoting for you.
ALT TERRAIN played a pivotal role in the event's success, providing comprehensive support across all aspects of the activation, including:
- Experiential Planning, Production, and Transport
- Event Permitting
- Talent Handling
- Onsite Event Management
- Brand Ambassador Staffing
- Training
- Security
- General Event Logistics
- Insurance
