Listerine 'Bring Out the Bold' creative event activation in NYC
In the heart of New York City's vibrant Union Square Park, Listerine ignited a wave of boldness with its unforgettable 'Bring Out the Bold' experiential marketing event. Inspired by consumer research revealing that Listerine mouthwash users embrace bolder, more vibrant lives, this creative activation transformed the park into a hub of engaging experiences that resonated with the brand's core values.
Across five interactive 'Bring Out the Bold' engagement stages, participants were invited to unleash their inner boldness through various captivating activities. From beatboxing to basketball spinning to karaoke, these multi-sensory experiences provided a platform for self-expression and celebration of individuality.
At the heart of the event stood a Listerine mouth rinse sampling station, offering passersby a taste of the brand's refreshing and invigorating products. The highly participatory nature of the event ensured that the Listerine brand was not just seen but also experienced firsthand, leaving a lasting impression on attendees.
To amplify the event's energy and excitement, legendary hip-hop artist Biz Markie and DJ Cool V took to the stage, delivering an electrifying performance that brought the crowd to life. Their infectious energy perfectly encapsulated the 'Bring Out the Bold' spirit, reinforcing the brand campaign.
The Listerine 'Bring Out the Bold' experiential marketing event was a resounding success, demonstrating the power of immersive experiences to connect with consumers on a deeper level. By encouraging participation, fostering self-expression, and celebrating boldness, Listerine promoted its products and created a memorable experience that resonated with the brand's core values.
And, to catch more of the vibe here is a video of the Listerine experiential activation.
The Listerine 'Bring Out the Bold' Experiential Marketing Event: A Resounding Success
Listerine's 'Bring Out the Bold' experiential marketing event took Union Square Park by storm, achieving remarkable results that surpassed expectations. The event's success was evident in the following key metrics:
- 10,500+ Engagements: Over 10,500 individuals actively participated in the event, engaging with brand performances, sampling the Listerine mouth rinse, and interacting with the street team's marketing activities. This high level of engagement demonstrates the event's ability to capture attention and foster a genuine connection with consumers.
- 50,000+ Brand Impressions: The 'Bring Out the Bold' stages served as eye-catching brand advertising billboards throughout the day, reaching an estimated 50,000+ consumers. This strategic placement ensured that Listerine's message was prominently displayed in one of New York City's most popular and well-trafficked areas.
- 200,000+ Organic Social Media Reach: The event's impact extended beyond the physical realm, generating an estimated organic social media reach of over 200,000 people. This impressive number highlights the event's ability to spark conversations and generate buzz online, further amplifying its reach and impact.
ALT TERRAIN played a pivotal role in the event's success, providing comprehensive support across all aspects of the activation, including:
- Experiential Activation Permiting
- Talent Handling
- Event Management
- Brand Ambassador Staffing
- General Event Logistics
With ALT TERRAIN's expertise and guidance, Listerine was able to execute a seamless and impactful experiential marketing event that left a lasting impression on consumers and significantly boosted brand awareness.
Reach out if your CPG brand is interested in rocking the streets!