Listerine Mouthwash Experiential Marketing Event - Union Square North, New York City

Biz Markie at Listerine Experiential Marketing Event - Union Square, New York City

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Listerine Experiential Marketing Event Brand Ambassadors - Union Square, New York City

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Yo-Yo Expert at Listerine Experiential Marketing Event - Union Square, New York City

Magician at Listerine Experiential Marketing Event - Union Square, New York City

Listerine CPG Product Sampling Listerine Experiential Marketing Event - Union Square, New York City

Listerine 'Bring Out the Bold' creative event activation in NYC's Union Square 

Conceived by the preeminent JWT, the idea for the 'Bring Out the Bold' marketing event sprung from a consumer research study that found that Listerine mouthwash customers tend to have bolder and more vibrant life experiences.

Held on the north side of Union Square Park in Manhattan, the event encompassed 5 Listerine 'Bring Out the Bold' engagement stages.

The brand engagement activities ranged from beatboxing to basketball spinning to karaoke.

A Listerine mouth rinse sampling station brought first-hand brand experience to the public.

The highly participatory, multi-sensory interactions made impressions still remember to this day. 

The highlight of the event was a performance by legendary Biz Markie and DJ Cool V.

And, to catch more of the vibe here is a video of the Listerine experiential activation.

What were the results of this experiential marketing event?

1.) 10,500+ people engaged with the brand performances, sampling station, and street team marketing activities

2.) The 'Bring Out the Bold' stages acted as brand advertising billboards in Union Square for the entire day achieving 50,000+ consumer impressions

3.) Organic social media reach was estimated at 200,000+ people

ALT TERRAIN assisted JWT with experiential activation permit planning, location scouting, permit application process, talent handling, event management, brand ambassador staffing, training, security, production, and general event logistics.

To view another experiential marketing event example in NYC's famous Union Square Park, view this Citibank activation.

Contact us if your CPG brand is interested in rocking the streets!