EXPERIENTIAL EVENT and Why It Rocks?
Give people a brand experience that they'll remember forever
Experiential activations transform people into brand advocates
Inspire people to share their experiences
Standout in a competitive environment
Generate content of people engaging with your brand
What is an experiential marketing event?
An experiential event is defined as a stand-alone live marketing activation to engage people with marketing experiences, at a specific location, to achieve company objectives.
Often brands and agencies utilize other terms for experiential, ranging from activations to popups to event marketing.
Event activations typically include brand demonstrations, product sampling, and participatory experiences.
Experiential marketing events can occur outdoors, inside venues, at festivals, sports arenas, and a host of other locations.
These type of events attract attention, engage people, deliver a brand message, plus influence brand attitude and purchase behavior.
Experiential marketing events can be designed for a single location, a few cities simultaneously, or as a national tour.
Social media, influencer marketing, and public relations play an integral role in leveraging an experiential event.
Experiential event strategy checklist:
1.) Outline your goals
2.) Develop multi-sensory ideas people want to engage with
3.) Ensure your brand experience ideas inherently relay a message
4.) Scout and secure locations where your audience commutes, shops, or socializes
5.) Allow 2-3 months for permitting and production
6.) Develop event elements that get noticed and spark interest
7.) Build-in participatory and shareable experiences
8.) Budget for build-outs, storage, transport, installation, uninstall, and disposal
9.) Ensure the insurance covers the public, brand, location, and staff
10.) Integrate influencers and press
11.) Deploy videographers, photographers, and social media specialists
12.) Promote the experiential activation via geo-targeted social media buys
13.) Leverage content from the experiential event every which way you can
14.) Measure everything, and apply insights to future events
ALT TERRAIN provides the following experiential event services:
1.) Experiential ideas to accomplish specific goals
2.) Consumer experience planning and design
3.) Event asset production (e.g., Instagrammable displays, tents, stages, booths, lighting, etc.)
4.) Consumer-brand activities (e.g., games, prize wheel, Instagramable installations, etc.)
5.) Event location scouting, negotiation, and contracting
6.) City or venue permit process
7.) Event assets storage, transport, and installation
8.) Onsite management
9.) Securing and training brand ambassadors
10.) Brand ambassador outfits and props
11.) Liability insurance certificates (required by cities and property owners)
12.) Event security and crowd control
13.) Videographer and photographers
14.) Production of marketing materials and giveaways
15.) Performer, press, celebrity, and influencer handlers and management
16.) Track impressions, engagements, feedback, and KPIs
Experiential marketing event offers brands endless opportunities, here are a few (a) introduce new people the to brand (b) reaffirm relationships with current customers (c) integrate influencers (d) gain valuable feedback (e) leverage interactions and content to drive sales.
At ALT TERRAIN, we keep sustainability top-of-mind when planning events, utilizing recyclable, eco-conscious materials whenever possible, plus donating one-time-use outfits and furniture to local charities.
Unleash the power of experiential to show people how your brand makes a difference in their life.
Contact ALT TERRAIN for experiential marketing event ideas, strategies, pricing, and examples.
Make it memorable!