Listerine CPG Brand Marketing Event - Union Square, New York City
Listerine Experiential Marketing Event - Union Square, New York City
DoubleTree Experiential Marketing Event Activation - Faneuil Hall, Boston
Disney Books Pop-Up Event Marketing Activation - Herald Square, New York City
DirecTV Experiential Marketing Event Activation - Back Bay, Boston
Katy Perry Fragrance Product Launch Event - Herald Square, New York City
Katy Perry Fragrance Popup Shop Marketing - 34th Street Pedestrian Plaza, New York City
Citibank Experiential Marketing Event Step & Repeat - Union Square, New York City
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EXPERIENTIAL EVENT and Why It Rocks?

Give people a brand experience that they'll remember forever

Experiential activations transform people into brand advocates

Inspire people to share their experiences

Standout in a competitive environment 

Generate content of people engaging with your brand

 

What is an experiential marketing event?

An experiential event is defined as a stand-alone live marketing activation to engage people with marketing experiences, at a specific location, to achieve company objectives.

Often brands and agencies utilize other terms for experiential, ranging from activations to popups to event marketing. 

Event activations typically include brand demonstrations, product sampling, and participatory experiences.

Experiential marketing events can occur outdoors, inside venues, at festivals, sports arenas, and a host of other locations.

These type of events attract attention, engage people, deliver a brand message, plus influence brand attitude and purchase behavior.

Experiential marketing events can be designed for a single location, a few cities simultaneously, or as a national tour. 

Social media, influencer marketing, and public relations play an integral role in leveraging an experiential event.

 

Experiential event strategy checklist:

1.) Outline your goals 

2.) Develop multi-sensory ideas people want to engage with 

3.) Ensure your brand experience ideas inherently relay a message

4.) Scout and secure locations where your audience commutes, shops, or socializes 

5.) Allow 2-3 months for permitting and production

6.) Develop event elements that get noticed and spark interest

7.) Build-in participatory and shareable experiences 

8.) Budget for build-outs, storage, transport, installation, uninstall, and disposal 

9.) Ensure the insurance covers the public, brand, location, and staff

10.) Integrate influencers and press

11.) Deploy videographers, photographers, and social media specialists

12.) Promote the experiential activation via geo-targeted social media buys

13.) Leverage content from the experiential event every which way you can

14.) Measure everything, and apply insights to future events

 

ALT TERRAIN provides the following experiential event services:

1.) Experiential ideas to accomplish specific goals

2.) Consumer experience planning and design

3.) Event asset production (e.g., Instagrammable displays, tents, stages, booths, lighting, etc.)

4.) Consumer-brand activities (e.g., games, prize wheel, Instagramable installations, etc.)

5.) Event location scouting, negotiation, and contracting

6.) City or venue permit process

7.) Event assets storage, transport, and installation 

8.) Onsite management

9.) Securing and training brand ambassadors

10.) Brand ambassador outfits and props

11.) Liability insurance certificates (required by cities and property owners)

12.) Event security and crowd control

13.) Videographer and photographers

14.) Production of marketing materials and giveaways  

15.) Performer, press, celebrity, and influencer handlers and management

16.) Track impressions, engagements, feedback, and KPIs

 

Experiential marketing event offers brands endless opportunities, here are a few (a) introduce new people the to brand (b) reaffirm relationships with current customers (c) integrate influencers (d) gain valuable feedback (e) leverage interactions and content to drive sales.

At ALT TERRAIN, we keep sustainability top-of-mind when planning events, utilizing recyclable, eco-conscious materials whenever possible, plus donating one-time-use outfits and furniture to local charities.

Unleash the power of experiential to show people how your brand makes a difference in their life.

Contact ALT TERRAIN for experiential marketing event ideas, strategies, pricing, and examples.

Make it memorable!

Experiential Event Examples

Listerine Mouthwash Experiential Marketing Event - Union Square North, New York City

Listerine

Disney Books Pop-Up Event Marketing Activation - Herald Square, New York City

Disney Books

Citibank Experiential Marketing Event Step & Repeat - Union Square, New York City

Citibank