EXPERIENTIAL EVENT and Why It Rocks?
Give people a brand experience that they'll remember forever
Transform people into brand advocates
Inspire people to share their experiences
Standout in a competitive environment
Generate valuable content
EXPERIENTIAL EVENT and What Is It?
An experiential event is defined as a stand-alone activation to engage people with marketing experiences, at a specific location, to achieve company objectives.
Event activations often integrate brand demonstrations, product sampling, and participatory experiences.
Ideally, an experiential marketing event attracts attention, memorably engages people, delivers a specific brand message, and actionable influences purchase behavior.
Experiential marketing events are designed for a single location, a few cities simultaneously, or as a national tour.
Social media, influencer marketing, and public relations play an integral role in leveraging the investment of producing an experiential event.
Experiential marketing events can occur outdoors, inside venues, at festivals, sports arenas, and a host of other locations.
Unleash the power of experiential to show people how your brand makes a difference in their life.
ALT TERRAIN provides the following experiential event services:
1.) Experiential ideas to accomplish specific goals
2.) Consumer experience planning and design
3.) Event asset production (e.g. Instagrammable displays, tents, stages, booths, lighting, etc.)
4.) Consumer-brand activities (e.g. games, prize wheel, Instagramable installations, etc.)
5.) Event location scouting, negotiation, and contracting
6.) City or venue permit process
7.) Event assets storage, transport, and installation
8.) Onsite management
9.) Securing and training brand ambassadors
10.) Brand ambassador outfits and props
11.) Liability insurance certificates (required by cities and property owners)
12.) Event security and crowd control
13.) Videographer and photographers
14.) Production of marketing materials and giveaways
15.) Performer, press, celebrity, and influencer handlers and management
Hosting an experiential marketing event offers brands endless opportunities: (a) introduce new people the to brand (b) reaffirm relationships with current customers (c) integrate influencers (d) gain valuable feedback (e) leverage interactions and content to drive sales.
Contact ALT TERRAIN for experiential marketing event ideas, strategies, pricing, and examples.
Make it experiential!
