BRAND INSTALLATION and Why It's Relevant
Create an Instagramable brand presence in specific locations
Drive ongoing consumer engagement with interactive elements
Enhance brand installations with surprise-and-delight experiences
Validate brand impact via interactions, shares, and sales lift
What is a brand installation?
Brand installation is the transformation of public spaces with standalone, experiential marketing structures.
The goal of brand installations is to create a noticeable presence that attracts, engages, and delivers a brand message or story.
They are also known as Instagram installations, experiential marketing installations, brand spectaculars, 3D billboards, and ambient outdoor advertising by individual companies.
Compelling brand installations include:
1.) Developing installation ideas to communicate a specific brand message
2.) Scouting and securing locations
3.) Design, fabrication, and testing
4.) Securing city permits
5.) Issuing certificates of insurance
6.) Transport, installation, maintenance, and removal
Brand installations can be executed for one day or up to four weeks depending upon the concept, locations, and other factors.
Typically brand installations inside malls are activated from 3 to 30 days.
Outdoor public sidewalk marketing installations are often in place for 1 to 3 days.
Experiential installations range from interactive storefronts to vending machines to custom concepts.
Brand installations are more impactful with interactive elements such as augmented reality to social media integrations.
We're really into experiential brand installations as they tend to have low maintenance (once installed), organically drive engagement, and add a uniqueness to public spaces.
Contact ALT TERRAIN for brand installation ideas, strategies, pricing, and company examples.
Standout with an installation!