BRAND INSTALLATION and Why It's Relevant
Create an Instagramable brand presence in desired locations
Leverage interactive elements to spark engagement with your brand installation
Enhance installations with surprise-and-delight experiences
Validate brand impact via interactions, shares, and sales lift
Standout in a super unique way
What is a brand installation?
Brand installation is the transformation of a public space with standalone, experience-based structures.
The goal of brand installations is to create a noticeable presence that attracts, engages, and delivers a brand message or story.
They are also known as Instagram installations, experiential marketing installations, brand spectaculars, interactive storefronts, street-level 3D billboards, and ambient outdoor advertising by individual companies.
Brand installations can be executed for one day or up to four weeks depending upon the concept, locations, and other factors.
Typically brand installations inside malls are activated from three to thirty days.
Outdoor public sidewalk marketing installations are often in place for one to three days.
Brand installations tend have low maintenance (once installed), organically drive engagement, and add a uniqueness to public spaces.
Brand installation services
1.) Developing installation ideas to communicate a specific brand message
2.) Scouting and securing locations
3.) Design, fabrication, and testing
4.) Securing city permits
5.) Issuing certificates of insurance
6.) Transport, installation, maintenance, and removal
Coverage
Creative brand installations are available in New York City, Los Angeles, Chicago and dozens of other US and overseas cities.
Takeaways
Brand installations take on many forms - standalone, storefronts, etc.
Best ideas encourage people to participate.
They deliver on company goals; from awareness to engagement to consumer action.
Installations are an always-on form of marketing, similar to traditional advertising billboards.
They produce an endless stream of brand content.
Connect
Tap into ALT TERRAIN for brand installation ideas, strategies, pricing, and company examples.
Standout with installations!
