Alt Terrain Experiential Marketing Agency Logo 500
REQUEST A QUOTE
  • CAPABILITIES
  • EXPERIENCE
  • INSIGHTS
  • CONNECT
  • REP
post

Primark x Curlfest Experiential Marketing Activation – NYC

Curlfest Brand Experiential Marketing Creative Examples - NYC
Primark Experiential Marketing Interactive Installation Event Marketing - New York City
Curlfest Event Marketing Festival Activation Case Study - NYC
Curlfest Brand Experiential Marketing Creative Examples - NYC
Primark Fashion Music Festival Experiential Event Marketing - Governors Island NYC
Primark Fast-Fashion Music Curlfest Experiential Event Marketing - Governors Island NYC
Primark Fast-Fashion Music Curlfest Experiential Event Marketing - Governors Island NYC
Creative Festival Experiential Event Marketing - Governors Island NYC
Curlfest Event Marketing Festival Activation Case Study - NYC
Primark Fast-Fashion Music Curlfest Experiential Event Marketing - Governors Island NYC
Primark x Curlfest Experiential Event Marketing Example - Governors Island NYC
previous arrow
next arrow

Primark delights people at Curlfest, a natural beauty festival, with a series of brand experiences

 

The goal was creative event activation to enhance people's experience at the festival.

Stylists started conversations with people about their personal style, and how fashion is a form of self-expression.

Brand ambassadors informed people about the prize wheel giveaways consisting of Primark items and gift cards.

The highlight of the brand activation was the opportunity to pose with a larger-than-life 'What do you celebrate?' cake installation.

The experiential walk-up-into cake installation invited people to express what in their life is worth celebrating with fabricated signs, whiteboards to draw on, and hand-held props to personalize the experience.

Knowing how hot summer festivals can be, Primark activated a misting fan station inside the tent, offering people a way to cool down and recharge.

All of the Primark experiences symbiotically existed within a 20' x 20' event space.

Primark leveraged their festival participation before, during, and after the social event to drive traffic to their retail locations.

 

Why was this festival marketing strategy impactful? 

 

1.) Activation elements enhanced people's experience at Curlfest

2.) Aligned the fashion retailer with pride and self-expression

3.) Gift cards incentivized people to visit their NYC locations

4.) Reached tens of thousands of people at the event, and even more via social media

 

If you want to make your festival activation the most visited and embraced, just get in touch for insights, ideas, and rates.

 

BOOK A TIME TO CHAT WITH US

© 2022 Copyright ALT TERRAIN. All Rights Reserved.

  • CAPABILITIES
  • EXPERIENCE
  • INSIGHTS
  • CONNECT
  • REP