Splendid
Fashion Experiential Marketing
Splendid launches a Spread Softness campaign with store events and activations.
The experiential marketing campaign invited people to share something heartfelt with others to receive a special treat.
It took place in Los Angeles outside their store, and in New York City at a Bowery pop-up shop location.
Here’s the inside scoop:
Outside their Los Angeles retail store, people asked to share kind thoughts on popsicle shaped note cards.
In New York City, brand ambassadors invited people to share good vibes by writing on their popup shop windows.
2 cities, 2 event days, 3,000+ engagements, hundreds of UGC social posts
As a thank you to everyone, Splendid gave away soft serve ice cream and ice pops to people for participating.
In addition, people were encouraged to share their ‘Spread Softness’ creations on Instagram for a chance to win Splendid giveaways.
The marketing effort was it centered on the brand’s belief that kindness is center to celebrate life’s little things.
It’s always a good look when a brand encourages people to express themselves!
Why we love this fashion experiential marketing campaign?
Expression
Most fashion brands are afraid to ask people to express themselves - too uncontrolled - but Splendid set the stage for positive outcomes.
Outside
Splendid knew the impact of engaging people outside their store - notable, freeing, and sharable.
Connection
Having people contribute to your campaign, in a heartfelt way, is a big brand relationship win.
If you have a fashion brand in need of real-world participation campaign - we'd love to help!
