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Creative Fashion Brand Activation for Splendid – LA and NYC

Retail Marketing Street Team Activation - Los Angeles
Splendid Clothing Retail Marketing Event - Los Angeles
retail experiential marketing - Santa Monica, LA
Splendid Pop-Up Shop Interactive Window Retail Marketing - Nolita, New York City
Splendid Retail Marketing Store Event Experience - Los Angeles
Retail Store Experiential Marketing Event - Los Angeles, CA
Retail Brand Interactive Participatory Event - Los Angeles, CA
Splendid Clothing Brand Conversational Marketing - Los Angeles
Splendid Guerilla Marketing Retail Activation - LA
Splendid Pop-Up Shop Interactive Window Retail Marketing - Nolita, New York City
Splendid Window Installation Experiential Marketing Activation - Nolita, NYC
Splendid Window Retail Installation Marketing - Bowevery, New York City
Retail Marketing Street Team Activation - Los Angeles
Splendid Clothing Retail Marketing Event - Los Angeles
retail experiential marketing - Santa Monica, LA
Splendid Pop-Up Shop Interactive Window Retail Marketing - Nolita, New York City
Splendid Retail Marketing Store Event Experience - Los Angeles
Retail Store Experiential Marketing Event - Los Angeles, CA
Retail Brand Interactive Participatory Event - Los Angeles, CA
Splendid Clothing Brand Conversational Marketing - Los Angeles
Splendid Guerilla Marketing Retail Activation - LA
Splendid Pop-Up Shop Interactive Window Retail Marketing - Nolita, New York City
Splendid Window Installation Experiential Marketing Activation - Nolita, NYC
Splendid Window Retail Installation Marketing - Bowevery, New York City
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Splendid encourages people to spread kindness to one another 


The 'Spread Softness' experiential marketing initiative invited people to share something heartfelt with others to receive a special treat.

Outside their Los Angeles retail store, people asked to share kind thoughts on popsicle shaped note cards.

In New York City, brand ambassadors invited people to share good vibes by writing on their popup shop windows.

People encouraged to share their 'Spread Softness' creations on Instagram to win Splendid giveaways.

As a thank you to everyone, Splendid gave away soft serve ice cream and ice pops to people for participating.

The entirety of marketing effort was it centered on the brand's beliefs of bringing people together to celebrate life's little things.

 

Why we love this fashion brand experiential marketing campaign?

 

1.) Concept complemented brand beliefs

2.) Social media amplification build into the heart of the campaign

3.) Inviting people to express themselves is always a good look

4.) Created memorable emotional connections between people and Splendid

 

If you're interested in exploring how a story-centered experiential marketing activation can benefit your fashion apparel brand, ask ALT TERRAIN as we'd love to help!

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