Splendid, a beloved fashion brand, encouraged people to spread kindness with creative, on-brand, strategic experiential marketing activations
The 'Spread Softness' initiative invited people to share something heartfelt with others to receive a special treat.
Outside their Los Angeles retail store, people asked to share kind thoughts on popsicle shaped note cards.
In New York City, brand ambassadors invited people to share good vibes on their pop-up shop windows.
People encouraged to share their 'Spread Softness' creations on Instagram to win Splendid giveaways.
As a thank you to everyone, Splendid gave away soft serve ice cream and ice pops to people for participating.
The entirety of marketing effort was it centered on the brand's beliefs of bringing people together to celebrate life's little things.
Why we love this fashion brand marketing campaign?
1.) Concept complemented brand beliefs
2.) Social media amplification build into the heart of the campaign
3.) Inviting people to express themselves is always a good look
4.) Created memorable emotional connections between people and Splendid
If you're interested in exploring how a story-centered experiential marketing activation can benefit your fashion apparel brand, ask ALT TERRAIN as we'd love to help!