Benetton 'UnHate' guerilla marketing billboard banner and projection activation in New York City to promote social acceptance and love.

 

ALT TERRAIN helped the boundary-breaking fashion brand Benetton, and their agency that create the campaign, 72andSunny, bring the UnHate social impact initiative to people on-the-streets throughout New York City.

The aim of the UnHate campaign is to promote closeness between peoples, faiths, cultures, and peaceful understanding worldwide.

UnHate guerrilla marketing billboard banners and projections, featuring superimposed photographs of world leaders kissing each other, unveiled throughout iconic New York City, ranging from Times Square to Midtown to Flatiron District.

Creative guerilla marketing billboards and projection tactics were simultaneously activated in Paris, Milan, and Tel Aviv.

ALT TERRAIN handled guerrilla marketing billboard planning, staffing, deployment, management, and reporting.

Why was this fashion brand, social impact, guerilla marketing initiative worthwhile?

 

1.) Showed people what Benetton believes is important, and how they aim to make a societal difference

2.) Utilizated of visuals to generate attention and get people talking

3.) Activated the guerilla marketing stunt in multiple cities worldwide on the same day

4.) Created notable content for their social media and notable fashion publications

 

If you have a guerilla marketing, social impact, project ALT TERRAIN would love to chat with you about bringing it to life!