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FESTIVAL ACTIVATION and Why It's Supercool

Get your brand in the mix with music, film, food, lifestyle, and culture festivals 

Align your brand with what people are passionate about

Engage your desirable audience on a wide scale at festivals

Host fun and participatory brand experiences

Prove festival marketing effectiveness via engagement, social, and sales metrics

Document your creative festival activation and share it on social

 

Festival Activation: What You Need To Know

Festival activation involves hosting experiential marketing activities at prominent music, cultural, or celebratory events. This marketing strategy not only showcases your brand, but aligns it with what people are passionatee about - music, sports, and culture.

Typical festival activations incorporate a mix of event assets, including tents, vehicles, activities, and installations.

Spaces range from intimate 10x10 booths to sprawling 60x60 compounds. Think bold, think immersive.

While festival activation marketing can be costly, the benefits are substantial, with fees for nationally recognized events exceeding $75,000 for a three-day stint.

So, why choose festival marketing?

Festival marketing offers access to specific, often affluent, audiences on a large scale - often 15,000+ people on a single day. 

Sponsorship and participation in festivals grant your brand the right to promote your activation extensively, both before, during, and after the event, through social media and public relations channels.

Prominent music festivals like Coachella, Bonnaroo, Lollapalooza, Governors Ball, etc., draw millions of searches on Instagram, enabling your brand to reach a global audience.

Cultural and celebratory festivals like Essence, Art Basel Miami, SXSW, and Taste of Chicago are near and dear to people; participation allows your brand to become part of their passions.

Brands leverage festival marketing investments through live streams, influencer interactions, and exclusive product releases.

Top-tier cities like New York, Los Angeles, and Chicago often host three to five nationally watched festivals and respected regional mid-size music festivals.

Festival activation isn't just marketing, it's an adventure. It's about joining the party, igniting connections, and transforming event-goers into customers. So, crank up the volume, step onto the stage, and let your brand become the festival's most unforgettable act.

 

Festival Marketing Services

 

1.) Festival activation strategies to achieve your goals 

2.) Ideas to attract and engage festival attendees

3.) Finding the best festivals for your brand

4.) Event asset design and fabrication

5.) Coordination with festival producers

6.) Staffing, outfitting, and swag production

7.) Receiving and storing event assets, swag, and samples

8.) Issue a event marketing insurance certificate covering the brand, public, staff, venue, and assets

9.) Prep, rehearsal, and training week before your first event date

10.) Event activation transport, setup, activation, real-time reporting, postproduction, and assessment

 

 

Food Festival Marketing Activation - New York City


Process & Timeline

 

Engage ALT TERRAIN 2+ months before your first festival date (as events often get booked up way in advance, plus event assets often require a month or two to produce).

Share any ideas you'd like to bring to life, plus brand goals.

Receive a festival marketing recommendation within a week.

Start your festival application process and event asset fabrication.

Staff, train, and prep your festival marketing team - from brand ambassadors to drivers to production assistants.

Activate and have fun doing it! 

 

Takeaways

 

Festival marketing is a big endeavor - it takes a lot of lead time and investment.

In turn, be meticulous with your strategy, festival selection, event asset design, staffing, production, and goal tracking. 

Festivals are a high-profile way for you to show up and engage desired audiences.

Moreover, it aligns your brand with the music and culture people are passionate about.

 

Connect


We'd love to hear about your festival marketing ideas and goals,
say hello!

 

Turn up your festival marketing!