FOOD TRUCK MARKETING and Why It's Appealing
Food truck activations surprise-and-delight while achieving brand objectives
Get people buzzing about your brand
Capture pure enjoyment for your social channels
Enhance store openings and marketing activations with food trucks
Custom-tailor the menu to complement the brand
Measure success via onsite, social media, and call-to-action engagement
What is food truck marketing?
Food truck marketing endears people while achieving your brand goals.
It is one of the highest-profile outdoor experiential marketing activations you can deploy.
Offering food and drink to people, compliments of a brand always generates goodwill.
Working with licensed food truck operators, ALT TERRAIN helps brands bring unique brand experience ideas to life.
Food trucks are either branded with an exterior custom-printed vinyl wrap or temporary 3' x 4' signs.
Brand ambassadors are deployed alongside food trucks to invite and engage the public.
Food truck marketing tips and strategies
1.) An ideal food truck marketing activation focuses on reinforcing a brand position, theme, or message
2.) Ask people to take action (e.g., install an app, post to social, etc.) to receive food and drink
3.) Create a custom food menu theme that complements your brand campaign
4.) Outfit the food truck staff with brand shirts and caps
5.) Deploy with intention; focus on specific neighborhoods, events, or happenings
Food truck marketing services
1.) Create a strategic plan on how to leverage food trucks to reach your brand goals
2.) Contract a licensed food truck in activation cities
3.) Provide a food truck template to your designers
4.) Print and install an exterior vinyl wrap on the food truck
5.) Activate in specific areas with brand ambassadors to engage your audience
6.) Provide real-time content for your social channels
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Availability
Food truck marketing is possible in the following cities:
New York City, NY
Chicago, IL
Los Angeles, CA
Houston, TX
Phoenix, AZ
San Antonio, TX
Boston, MA
Philadelphia, PA
Washington, DC
San Diego, CA
Dallas, TX
Seattle, WA
Denver, CO
Portland, OR
Nashville, TN
Baltimore, MD
Austin, TX
Columbus, OH
Indianapolis, Indiana
Atlanta, GA
Miami, FL
New Orleans, LA
Milwaukee, WI
Raleigh, NC
Buffalo / Rochester, NY
Conclusion
Food truck marketing creates impact; big streetscape presence, people clamoring to engage, and social content creation.
Best activations integrate incentives for people to share their experience on Instagram and Twitter.
Food trucks are leveraged by all sorts of companies, from food to financial brands.
Connect
Connect with us to learn more on how food truck marketing can benefit your brand.
Add some flavor!