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FOOD TRUCK ACTIVATION and Why It's Appealing

Food truck activations surprise-and-delight people while achieving brand results

Bring a big outdoor presence to NYC, Chicago, Los Angles, and other major cities

Create content of people engaging with your brand

Add buzz to brand releases and advertising campaigns

Design a menu to enhance your brand impact  

Measure success via brand impressions, engagements, and social shares

Host activations people embrace and share

 

Food Truck Activation: What You Need To Know


Food truck activations endears people while achieving your brand goals. 
Food trucks are often the highest-profile outdoor experiential marketing activations your brand can deploy in big cities like Chicago, Los Angeles, and New York City. 

Activations often integrate influencers, swag, chance-to-win contests, and social share incentives, plus, of course, offering people food and drink compliments of a brand.

It is a multi-sensory experience, significantly increasing brand recall and positive association.

Food trucks are branded with an exterior custom-printed vinyl wrap or temporary signage.

Brand ambassadors are deployed alongside food trucks to engage the public.

They are utilized to add excitement to grand openings, product launches, and campaign kick-offs.

Food truck promotions are leveraged by all sorts of companies, from apparel to financial brands.

It is a significant investment due to all the planning, production, and people required to create a successful initiative. 

Smart activations include creative menu items and activities outside the truck to increase brand impact.

Food truck events create thousands of brand impressions and hundreds of engagements each day.

 

 

Food Truck Marketing Services 

 

1.) Food truck strategies to to achieve brand goals

2.) Contracting licensed food trucks in your activation cities

3.) Sharing truck templates for your designers to create vehicle vinyl wraps

4.) Menu planning, testing, and sourcing

5.) Installing exterior vinyl wraps

6.) Planning, preproduction, staffing, training, and activation

7.) Measurement and assessment

 

 

Insights

 

1.) An ideal food truck activation focuses on reinforcing a brand position, theme, or message  

2.) Create a menu theme to complement your brand campaign

3.) Enhance with brand displays, influencers, and activities

4.) Deploy with intention; focus on specific neighborhoods, events, or happenings

 

 

Availability

 

New York City, NY

Chicago, IL

Los Angeles, CA

Houston, TX

San Antonio, TX

Boston, MA

Philadelphia, PA

Washington, DC

San Diego, CA

Dallas, TX

Seattle, WA

Denver, CO

Portland, OR

Nashville, TN

Baltimore, MD

Austin, TX

Columbus, OH

Indianapolis, Indiana 

Atlanta, GA

Miami, FL

New Orleans, LA

Milwaukee, WI 

Raleigh, NC

Buffalo / Rochester, NY

 

 

Takeaways

 

Food truck activations create impact; a significant streetscape presence, people desiring to engage, and tons of social interaction. 

Be strategic about how, when, and where you deploy food trucks for your brand.

Food trucks can achieve brand goals unlike all other marketing platforms.

 

 

Connect

 

Connect with us to learn more about how food truck activations can achieve your business goals.

 

Add some flavor!