Superga mobile popup shop at summer beach resorts
For two years running, Superga, the upscale Italian footwear brand, follows their customers from the city to the beach.
The centerpiece of the sneaker pop-up shop is a vintage-style, walk-in pop-up shop trailer.
The pop-up experience integrated artists to customize people's sneaker purchases.
Complimentary ice pops and drinks onsite for everyone enhanced the pop-up shop experience.
It was activated in Newport, Rhode Island, and The Hamptons, New York beach resort locations.
As word spread among the beachgoers, each day, Superga sold more and more sneakers, topping even their expectations.
What makes this a smart pop-up shop marketing strategy?
1.) Popping up where their ideal customers spend leisure time
2.) Aligns brand with positive summer experiences
3.) People purchase items to preserve and commemorate summer holiday experiences with friends and family
4.) One-of-a-kind brand experiences get shared on social media
If you want to connect with your ideal customers during their summer holidays with creative pop-up strategies, just ask!