Superga pop-ups up with a mobile shop at summer beach resorts to engage their ideal customer
For two years running, Superga, the upscale Italian footwear brand, follows their customers from the city to the beach
The centerpiece of the sneaker pop-up shop is a vintage-style, walk-in pop-up shop trailer
The pop-up experience integrated tattoo artists were offering people the option to customize their shoe purchases
Complimentary ice pops and drinks onsite for everyone who visited the pop-up shop
It was activated in Newport, Rhode Island, and The Hamptons, New York beach resort locations
As word spread among the beachgoers, each day, Superga sold more and more sneakers
What makes this a smart pop-up shop marketing strategy?
1.) Activation where ideal customers spend their leisure time
2.) Aligns brand with positive summer experiences
3.) People purchase items to preserve and commemorate summer holiday experiences with friends and family
4.) One-of-a-kind brand experiences get shared on social media
If you want to connect with your ideal customers during their summer holidays with creative pop-up strategies, just ask!
