Superga
Summer Resort Pop-Up - Hamptons, Newport, and Catskills
Superga pop-up brand activation creates smiles and sales.
For two years running, Superga, the upscale Italian footwear brand, follows their customers from the city to the beach.
The centerpiece of the sneaker pop-up shop is a vintage-style, walk-in brand showroom camper trailer.
The pop-up shop activated at summer resorts in Newport, Catskills, Hamptons,
To me it a one-of-kind experience, and to spark sales, artists were onsite to customize people’s sneaker purchases.
While people were waiting for their shoes, they were offered ice pops and drinks.
Two summers, 12 event days, 800+ shoes sold, endless summertime content
Discoverability Mode
When people go on vacation they’re more open to new ideas, conversations, considerations, and purchases.
Why? They are less rushed and seeking new experiences.
For Superga, this worked in their favor.
As word spread among the beachgoers, Superga sold more and more sneakers, topping even their expectations.
Why makes summer a unique brand opportunity?
Leverage the Season
People spend more time outdoor in the summer, and you have almost twice as many daylight hours to engage.
Emotional Shopping
People purchase items to preserve and commemorate summer holiday experiences with friends and family.
Authentic Social
One-of-a-kind brand experiences give people something special to share on social.
If you want to connect with your ideal customers during their summer holidays with creative pop-up shops, just ask!
