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Superga Footwear Pop-Up Shop Marketing Activation – RI & NY

Footwear Popup Shop Mobile Marketing Vehicle - Hamptons, New York
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Footwear Popup Shop Mobile Marketing Vehicle - Hamptons, New York
Footwear Popup Shop Mobile Marketing Vehicle - Hamptons, New York
Superga Pop-Up Shop Marketing Trailer- Newport, RI
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Superga pop-ups up with a mobile shop at summer beach resorts to engage their ideal customer

 

For two years running, Superga, the upscale Italian footwear brand, follows their customers from the city to the beach

The centerpiece of the sneaker pop-up shop is a vintage-style, walk-in pop-up shop trailer

The pop-up experience integrated tattoo artists were offering people the option to customize their shoe purchases

Complimentary ice pops and drinks onsite for everyone who visited the pop-up shop

It was activated in Newport, Rhode Island, and The Hamptons, New York beach resort locations

As word spread among the beachgoers, each day, Superga sold more and more sneakers

 

What makes this a smart pop-up shop marketing strategy? 

 

1.) Activation where ideal customers spend their leisure time

2.) Aligns brand with positive summer experiences 

3.) People purchase items to preserve and commemorate summer holiday experiences with friends and family

4.) One-of-a-kind brand experiences get shared on social media

 

 

If you want to connect with your ideal customers during their summer holidays with creative pop-up strategies, just ask!

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