Giving is an essential marketing strategy.
It does so many things for your brand:
Puts people in a good mood
Shows you care
Makes you memorable
Elicits people's desire to give back - the rule of reciprocity
It is particularly valuable if you're new the the neighborhood.
Giving as form of influencer marketing; as people who receive unexpected gifts often share the experience with others.
Gifting can take on many forms - from bag drops to 'thanks for shopping' surprises to mailers.
Be the first to give!