Notion
Wild Posting Advertising - Austin, Seattle, Los Angeles, London, and Berlin
Global Tech Hub Presence - Austin to Berlin
ALT TERRAIN, a premier street-level outdoor advertising poster company, teamed up with the innovative growth agency Part and Sum to amplify Notion’s global visibility through a vibrant and culturally aligned outdoor advertising campaign.
This strategic partnership specifically targeted influential tech and creative hubs including Austin, Seattle, Los Angeles, London, and Berlin.
Recognition Among Creatives, Tech Leaders & Trendsetters
Known for its sleek design and intuitive functionality, Notion has rapidly become the SaaS productivity tool of choice among creative professionals.
Building on this momentum, Notion aimed to broaden its appeal, reaching a diverse audience that includes tech decision-makers, industry influencers, and the general public.
Recognizing that widespread employee adoption and industry buzz significantly influence corporate adoption, Notion’s strategic goal was to enhance brand recognition universally.
Outdoor advertising enhances brand presence, curiosity, and and discovery!
Furthermore, they sought to cement their reputation as the definitive “creative and cool” productivity platform, specifically targeting startups, mid-sized companies, and organizations that value style, innovation, and efficiency in their digital toolsets.
In The Mix With Culture
The wheatpaste approach reinforced Notion’s “creative and cool” positioning by placing them alongside fashion, beauty, music, and other culture brands in Austin, Berlin, Seattle, and Los Angeles.
Part and Sum’s simple, playful, colorful designs popped on the street — and where possible, our teams clustered three or more posters together to create a billboard-like impact.
VISIBILITY
This outdoor advertising campaign underscores how brands can increase awareness among their ideal audiences worldwide.
INTEREST
Frequent visual touchpoints are proven to drive interest, build familiarity, and increase brand consideration.
CREDIBILITY
OOH advertising builds credibility and helps position your brand as established and recognizable.
Connect with ALT TERRAIN today to see how your tech brand can reach ideal audiences globally.
