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GUERILLA PROJECTION and Why It Rocks!

Light up the night with guerilla projection advertising on buildings nationwide

Bring your advertising campaign to bustling outdoor nightlife areas

Create interactive digital billboard experiences

Map buildings, leverage video, and livestream events

Capture building projection content for your social channels

 

What is guerilla projection advertising?

Guerilla projection is the large-scale display of advertising content on buildings creating thousands of impactful impressions nightly.

Companies often cite this outdoor advertising approach as guerrilla digital billboards, projecting bombing, street projection marketing, or building projection mapping.

It is deployed to highlight advertising campaigns, activism initiatives, product releases, and local events.

Guerilla projection is a mobile outdoor marketing tactic, allowing you to activate on numerous buildings in a single night. 

It is a medium utilized to create a stand-out brand presence around big conventions, concerts, holidays, and citywide happenings.

 

Services

 

1.) Assess whether guerilla projection is a right fit to achieve your brand goals

2.) Planning, scouting, and implementation

3.) Real-time reporting and high-quality content capture


Tips

 

1.) Focus on cities with multiple active nightlife districts like Los Angeles, Chicago, San Fran, and Washington DC

2.) Leverage guerilla building projections for the kick-off of your campaign 

3.) Make your content big, bold, and bright

4.) Integrate video; it attracts 10x more attention

5.) Make your building projection video under 30 seconds (so people can see it from start to finish while walking by)

6.) Extend reach with Instagram Stories and other social channels

 

 

Availability

 

Guerilla projection is possible in many US cities, including Chicago, Los Angeles, Miami, DC, Philly, Boston, San Diego, and San Francisco.

In Canada, wild posting coverage is available in Vancouver, Montreal, and Toronto.

European guerilla building projections are actionable in Paris, London, Berlin, Madrid, and Amsterdam.

 

 

Takeaways

 

Guerilla building projections create an impact unlike all other outdoor advertising.

Perfect for new brand campaigns, product releases, and activism initiatives. 

Bold and bright visuals make all the difference.

Provides one-of-a-kind content for your social channels. 

 

Go big with projections!

 

Guerilla Building Projection Definitions:

Standard Guerilla Projection advertising is defined as the placement of projected brand advertising (still images or motion video) on buildings to create an undeniable street presence that most consumers find interesting, edgy and often captivating. Only available in select cities. 

Interactive Guerilla Projection, also known as experiential or interactive building projection, is defined as the same as the above with the addition real-time, consumer-centric engagement elements. Interactive elements can range from displaying websites that integrate real-time content feeds from Twitter, Instagram or Facebook (so onsite consumers can view their social media posts displayed in real-time on the building wall) to consumers to playing an new video game release (that is displayed in real-time on wall for everyone to see) to live text-in projections. Only available in select cities. 

PR Stunt Guerilla Projection advertising is defined less by the number of people who see or engage with the building projection onsite, more by the documentation of the marketing activation for social media, public relations and/or content marketing purposes. Only available in select cities.

3D Mapping Building Projection Installation is defined as creating templates of buildings and site-specific videos to match building facades. The 3D Mapping Building Projection Installation approach allows for it to appear as if lights in certain windows are turning on/off or the facade of the building is crumbling, and other awesome effects. This approach is the most expensive to execute and requires securing building owner permission, creating site-specific 3D video animations and multiple nights of testing prior to activation.