GUERILLA PROJECTION and Why It Rocks!
Create stunning visuals with guerilla projection outdoor advertising
Transform buildings into immersive 3D digital billboard experiences
Bring your brand campaign to bustling nightlife areas
Leverage video and livestream with building projections
Activate building projections near events and conventions
Get supercool content for your social channels
What is guerilla projection advertising?
Guerilla projection is deploying a vehicle - equipped with laser projectors, technicians, laptops, mapping software, and power - to display large-format brand billboard advertising or activism content on buildings. Companies often cite guerilla projection as projection bombing, mapping, or 3D building advertising.
Guerilla projection is activated to launch advertising campaigns, support activism initiatives, hype product releases, and promote local events.
This form of outdoor advertising creates thousands of impactful impressions nightly in cities like New York City, Chicago, Los Angeles, Boston, Miami, and Washington DC.
Your brand can leverage a still image, slideshow, or video with guerilla projection.
Guerilla projection takes brands and causes to places where traditional advertising billboards aren't possible.
It's a marketing tactic to surprise and delight people around big conventions, concerts, holidays, and citywide happenings.
Guerilla projection is an exciting advertising technology leveraged by many companies - from fashion to SaaS to liquor brands - due to its flexibility, creativity, and impact.
Guerilla Projection Services
1.) Create a guerilla projection advertising strategy to achieve your brand goals
2.) Planning and activating your guerilla projection initiative
3.) Real-time reporting and high-quality content capture
Guerilla Projection Tips
1.) Focus on cities with multiple active nightlife districts like Los Angeles, Chicago, San Francisco, and Washington DC
2.) Tap guerilla projection advertising for the kick-off of an outdoor advertising campaign
3.) Make your projection content visuals - big, bold, contrasty, and bright
4.) Leverage video; it attracts 10x more attention and captivates people
5.) Make your building projection video under 15 seconds (so people can see it from start to finish while walking or driving by)
6.) Extend your advertising reach with Instagram Stories and other social channels
7.) Buildings with glass windows are not ideal projection surfaces
8.) Ensure your utilizing a 12,000+ lumen projector for bright and clear images
9.) Utilizing mapping software for keystone an other corrections
10.) Enlist a variety of lenses (e.g., long throw, short throw, etc.)
11.) Low light cameras lenses take the best pictures of building projections
12.) Buildings with detailed or protruding architectural elements are often not suitable for projection visuals
13.) Avoid scheduling your projection campaign when it's rainy or snowy
Why is Guerilla Projection so popular?
Beauty - Guerilla projections look visually cooler than traditional or digital billboards
Surprise - Nontraditional advertising experiences get noticed
Quick-turn - Guerilla building projection can be up and running within a week
Fit - Projections are effective for promoting brands, events, and causes,
Flexibility - Choose your activation dates, it doesn't lock you into one month commitment
Grassroots - The medium gives brands and causes a badass guerrilla marketing vibe
Availability - Guerilla projection often come into play when traditional billboards are sold out
Content - Projections provide brands with supercool content for Instagram Stories
Impact - People recall building projection experiences above all other outdoor advertising
Availability
Guerilla projection is possible in many US cities, including Chicago, Los Angeles, Miami, DC, Philly, Boston, San Diego, and San Francisco.
In Canada, guerilla building projection is available in Vancouver, Montreal, and Toronto.
European guerilla building projections are actionable in Paris, London, Berlin, Madrid, and Amsterdam.
Takeaways
Guerilla building projections create an impact unlike all other outdoor advertising.
Perfect for new brand campaigns, product releases, and activism initiatives.
Bold and bright visuals make all the difference.
Building projection provides one-of-a-kind content for your social channels.
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Explore More
Guerilla projection is only one way for your brand to go big in cities, be sure to review Wild Posting and Experiential Vehicle.
Guerilla Projection Definitions:
Standard guerilla projection advertising is the display of brand advertising - still images or motion video - on buildings to create a captivating presence.
Interactive guerilla projection, also known as experiential or interactive building projection, is includes addition real-time, participatory, and live engagement elements.
Interactive elements can range from displaying websites that integrate real-time content feeds from social media to playing a new video game release to live text-in building projections.
PR Stunt Guerilla Projection advertising is defined less by the number of people who see or engage with the building projection onsite, more by the documentation of the marketing activation for social media, public relations and/or content marketing purposes.
3D Mapping Building Projection Installation is creating templates of buildings to activate site-specific videos to matcha building facades.
The 3D Mapping Building Projection Installation approach allows for it to appear as if lights in certain windows are turning on/off or the facade of the building is crumbling, and other awesome effects.
This approach is the most expensive to execute and requires securing building owner permission, creating site-specific 3D video animations and multiple nights of testing prior to activation.
Guerilla Projection FAQ:
Suitable building for projections doesn't have windows (as lights passes right through it, muting your visuals), is white or gray, and without protruding architectural elements (e.g. columns, overhangs, etc.)
Moreover, ideal buildings have a 100-300' unobstructed line of sight directly across from the wall for the projection equipment setup.
The cost of building projection advertising varies depending on factors such as the city, location, number of days, interactivity, and equipment requirements.
Unfortunately not, we have yet to figure out a way to out power the sun.