GUERILLA WALL PROJECTION and Why It Rocks!
Create instant digital video billboards on buildings throughout cities
Reach people in bustling nightlife areas with guerilla building projections
Bring larger-than-life interactive digital experiences to the street
Stream real-time events with guerilla street projection
Create badass content for your social channels
What is a guerilla wall projection advertising?
Guerilla wall projection advertising is the large-scale display of video content on the exterior of buildings to create thousands of impactful brand impressions nightly.
Certain companies often cite this outdoor advertising approach as guerrilla digital billboards, projection bombing, street projection marketing, or projection mapping.
It is primarily deployed to promote new brand campaigns, activism initiatives, product releases, and events.
Guerilla Wall Projection outdoor advertising is also a widely used tactic to create a stand-out presence during conventions and citywide events.
Guerilla wall projection tips & strategies
1.) Focus on cities with multiple active nightlife districts like New York City, Los Angeles, Chicago, San Fran, and Washington DC
2.) Leverage projections as the icing on the cake in your marketing mix
3.) Make your message big, bold, and bright
4.) Integrate video; it attracts 10x more attention
5.) Make your projection video under 30 seconds (so people can see it start to finish while walking by)
6.) Extend reach with Instagram Stories and other social channels
Guerilla wall projection services
1.) Assess whether guerilla wall projection is a right fit for your brand goals
2.) Activation tactical planning
3.) Deployment and real-time reporting
Guerilla wall projection is possible in most US cities, including Chicago, Los Angeles, Miami, DC, Philly, Boston, San Diego, San Francisco, etc.
In Canada, wild posting coverage is available in Vancouver, Montreal, and Toronto.
European guerilla building projections are actionable in Paris, London, Berlin, Madrid, and Amsterdam.
Guerilla wall projections bring a striking presence and street cred to brands
Perfect for launching a campaign, project, or initiative.
Bold and bright visuals make all the difference.
Provides one-of-a-kind content for your social channels.
Go big with projections!
Guerilla Wall Projection styles and information:
Standard Guerilla Projection advertising is defined as the placement of projected brand advertising (still images or motion video) on buildings to create an undeniable street presence that most consumers find interesting, edgy and often captivating. Only available in select cities.
Interactive Guerilla Projection, also known as experiential or interactive building projection, is defined as the same as the above with the addition real-time, consumer-centric engagement elements. Interactive elements can range from displaying websites that integrate real-time content feeds from Twitter, Instagram or Facebook (so onsite consumers can view their social media posts displayed in real-time on the building wall) to consumers to playing an new video game release (that is displayed in real-time on wall for everyone to see) to live text-in projections. Only available in select cities.
PR Stunt Guerilla Projection advertising is defined less by the number of people who see or engage with the building projection onsite, more by the documentation of the marketing activation for social media, public relations and/or content marketing purposes. Only available in select cities.
3D Mapping Building Projection Installations is defined as creating templates of buildings and site-specific videos to match building facades. The 3D Mapping Guerilla Video Projection approach allows for it to appear as if lights in certain windows are turning on/off or the facade of the building is crumbling, and other awesome effects. This approach is the most expensive to execute as typically requires securing building owner permission, creating site-specific 3D video animations and multiple nights of testing prior to activation.
Guerilla Wall Projection Advertising FAQ:
Guerilla video projections are defined as the act of projecting still or video advertising images on buildings throughout cities, typically without permission.
It is implemented without permission of property owners, although many cities do not have a laws prohibiting projecting light on to buildings.
Rates vary depending upon the city and number of activation nights.
Please contact ALT TERRAIN for building projection advertising pricing for your city.