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GUERILLA PROJECTION and Why It Rocks!

Create stunning visuals with guerilla projection outdoor advertising

Transform buildings into immersive 3D digital billboard experiences

Bring your brand campaign to bustling nightlife areas 

Leverage video and livestream with building projections 

Activate building projections near events and conventions

Get super cool content for your social channels

 

Guerilla Projection: What You Need To Know

Guerrilla projection turns ordinary buildings into vibrant and breathtaking illuminated billboards. Building projections are the most impactful way to bring brand advertising and activism to city audiences at night. This marketing tactic involves equipping a vehicle with laser projectors, technicians, computers, mapping software, and power. Guerrilla projection can be referred to as projection bombing, 3D building advertising, or building projection mapping.  

Brands use guerilla projection to launch advertising campaigns, support activism, hype product releases, and promote local events.

Nightly, this form of outdoor advertising creates 15,000+ impactful impressions in cities like New York City, Chicago, Los Angeles, Boston, Miami, and Washington DC.

With guerilla projection, you can leverage still images, slideshows, or video content.

Guerilla projection is excellent for targeting city events, conventions, concerts, and holidays.

Because of its flexibility, creativity, and impact, guerrilla projection is a popular advertising approach for companies ranging from fashion to SaaS to liquor brands.

 

Guerilla Projection Services

 

1.) Strategy - We work with you to design ways to achieve your objectives with guerilla projection advertising, including ideal activation locations to reach your audiences with cultural context.

2.) Creative Development - We'll work alongside your designers to create content to maximize the guerilla projection medium.

3.) Activation - Our team of skilled projection technicians handles every aspect to ensure flawless execution. 

5.) Documentation - You'll receive real-time reporting, and we capture stunning visuals and footage of your guerilla projection in action with HD cameras and drones.

 

 

Building Projection Outdoor Advertising - Downtown San Francisco

Guerilla Projection Tips

 

1.) Focus on cities with multiple nightlife districts, like Los Angeles, Chicago, San Francisco, and Washington, D.C.

2) Use guerilla projection advertising to kick-start an outdoor advertising campaign 

3.) Make your projection content bright, bold, and contrasty

4.) Utilize video; it attracts 10x more attention

5.) Make your building projection video under 15 seconds (so people can watch it from start to finish while walking or driving past)

6) Use Instagram Stories and other social media channels to expand your advertising reach

7.) Buildings with glass windows do not make good projection surfaces

8.) For bright, clear images, use a projector with at least 12,000 lumens

9.) Correcting keystone and other errors using mapping software

10.) Use a variety of lenses (e.g., long throw, short throw, etc.) 

11.) Building projections are best captured with low light cameras

12.) Buildings with detailed or protruding architectural elements aren't suitable for projections

13.) Avoid scheduling your projection campaign in rainy or snowy weather

 

Why is Guerilla Projection so popular?

 

Beauty - Guerilla projections look visually cooler than traditional or digital billboards

Surprise - Nontraditional advertising experiences get noticed 

Quick-turn - Guerilla building projection can be up and running within a week 

Fit - Projections are effective for promoting brands, events, and causes,

Flexibility - Choose your activation dates; it doesn't lock you into a month-long commitment

Grassroots - The medium gives brands and causes a badass guerrilla marketing vibe

Availability - Guerilla projection often comes into play when traditional billboards are sold out 

Content - Projections provide brands with supercool content for Instagram Stories

Impact - People recall building projection experiences above all other outdoor advertising 

 

Los Angeles Building Projection Billboard Outdoor Advertising - DTLA
Availability

 

Guerilla projection is possible in many US cities, including Chicago, Los Angeles, Miami, DC, Philly, Boston, San Diego, and San Francisco.

In Canada, guerilla building projection is available in Vancouver, Montreal, and Toronto.

European guerilla building projections are actionable in Paris, London, Berlin, Madrid, and Amsterdam.

 

Takeaways

 

Guerilla building projections create an impact unlike all other outdoor advertising.

Perfect for new brand campaigns, product releases, and activism initiatives. 

Bold and bright visuals make all the difference.

Building projection provides one-of-a-kind content for your social channels. 

 

Connect

 

Connect with us and share your building projection goals for a complimentary recommendation.

 

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Guerilla projection is only one way for your brand to go big in cities, be sure to review Wild Posting and Experiential Vehicle.

 

Guerilla Projection Definitions:

Standard guerilla projection advertising is the display of brand advertising - still images or motion video - on buildings to create a captivating presence.

Interactive guerilla projection, also known as experiential or interactive building projection, is includes addition real-time, participatory, and live engagement elements.

Interactive elements can range from displaying websites that integrate real-time content feeds from social media to playing a new video game release to live text-in building projections. 

PR Stunt Guerilla Projection advertising is defined less by the number of people who see or engage with the building projection onsite, more by the documentation of the marketing activation for social media, public relations and/or content marketing purposes. 

3D Mapping Building Projection Installation is creating templates of buildings to activate site-specific videos to matcha  building facades.

The 3D Mapping Building Projection Installation approach allows for it to appear as if lights in certain windows are turning on/off or the facade of the building is crumbling, and other awesome effects.

This approach is the most expensive to execute and requires securing building owner permission, creating site-specific 3D video animations and multiple nights of testing prior to activation.

 

Guerilla Projection FAQ:

Suitable building for projections doesn't have windows (as lights passes right through it, muting your visuals), is white or gray,  and without protruding architectural elements (e.g. columns, overhangs, etc.)

Moreover, ideal buildings have a 100-300' unobstructed line of sight directly across from the wall for the projection equipment setup. 

The cost of building projection advertising varies depending on factors such as the city, location, number of days, interactivity, and equipment requirements.

Unfortunately not, we have yet to figure out a way to out power the sun.