GUERILLA PROJECTION and Why It's Popular?
Create instant digital advertising billboards throughout cities
Reach people in bustling nightlife areas
Bring interactive digital experiences to the street
Stream real-time events, shows, and happenings
Add a creative edge to traditional outdoor advertising campaigns
GUERILLA PROJECTION and What Is It?
Guerilla Projection advertising (often cited as 'guerrilla digital billboards', 'projection bombing' or 'projection mapping') is the largescale display of video content on the exterior of buildings to create thousands of standout brand impressions nightly.
It is primarily deployed to promote new brand advertising campaigns, movie releases, events, and cause marketing initiatives.
Projections are additionally utilized to create a brand presence around convention centers and city events.
Guerilla projection is particularly impactful in large cities such as Chicago, San Francisco, Los Angeles, Seattle, Philadelphia, Washington DC, Miami, Atlanta, San Diego and other cities with an abundance of busy nightlife areas.
Videos and photos of each projection night captured for your social media channels.
Even though buildings projections have been around for 15+ years, it is still the best way for brands to get noticed at night in cities.
Bring it on a big way with projections!
GUERILLA PROJECTION styles and information:
Standard Guerilla Projection advertising is defined as the placement of projected brand advertising (still images or motion video) on buildings to create an undeniable street presence that most consumers find interesting, edgy and often captivating. Only available in select cities.
Interactive Guerilla Projection, also known as experiential or interactive building projection, is defined as the same as the above with the addition real-time, consumer-centric engagement elements. Interactive elements can range from displaying websites that integrate real-time content feeds from Twitter, Instagram or Facebook (so onsite consumers can view their social media posts displayed in real-time on the building wall) to consumers to playing an new video game release (that is displayed in real-time on wall for everyone to see) to live text-in projections. Only available in select cities.
PR Stunt & Content Marketing Guerilla Projection advertising is defined less by the number of people who see or engage with the building projection onsite but more by the documentation of the marketing activation for social media, public relations and/or content marketing purposes. Only available in select cities.
3D Mapping Building Projection Installations is defined as creating templates of buildings and site-specific videos to match building facades. The 3D Mapping Guerilla Video Projection approach allows for it to appear as if lights in certain windows are turning on/off or the facade of the building is crumbling, and other awesome effects. This approach is the most expensive to execute as typically requires securing building owner permission, creating site-specific 3D video animations and multiple nights of testing prior to activation.