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Amnesty International Guerrilla Marketing Campaign

Activist building billboard projection marketing Washington DC
Amnesty International Guerilla Projection Billboard Activism DC
Amnesty International Guerilla Building Projection DC
Amnesty International Activisim Projection Advertising NYC
guerilla marketing building projections washington DC
Washington Post Building Projections - DC
Activist building billboard projection marketing Washington DC
Amnesty International Guerilla Projection Billboard Activism DC
Amnesty International Guerilla Building Projection DC
Amnesty International Activisim Projection Advertising NYC
guerilla marketing building projections washington DC
Washington Post Building Projections - DC
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Guerrilla projection shines light on gun violence prevention

 

Amnesty International's 'Heroes against Gun Violence' campaign hit the streets with building projections in Washington DC.

Their strategic and creative agency, A-B, known for breaking the rules that break us, enlisted ALT TERRAIN to help the cause. 

The goal was to get the message out about Break the Cycle Act in a way to generate social media and press coverage.

The guerilla marketing team scouted iconic DC locations and buildings near the Washington Post.

Visuals include inspiring quotes as well as call-to-action. 

  

Why is guerilla marketing an important element of advocacy campaigns? 

 

1.) It goes beyond the norm, makes your message stand out, Instagramable, and press-worthy

2.) Bending the rules shows your organization is truly serious about the cause

3.) Often, you need to nudge people to get them to act, especially Congress 

 

If you want to explore how a put a spotlight on your cause with guerrilla marketing, just introduce yourself!

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