Guerrilla projection shines light on gun violence prevention programs
Amnesty International's 'Heroes against Gun Violence' campaign hit the streets with building projections in Washington DC.
Their strategic and creative agency, A-B, known for breaking the rules that break us, enlisted ALT TERRAIN to help the cause.
The goal was to get the message out about Break the Cycle Act in a way to generate social media and press coverage.
The guerilla marketing team scouted iconic DC locations and buildings near the Washington Post.
Visuals include inspiring quotes as well as call-to-action.
Why is guerilla marketing an important element of advocacy campaigns?
1.) It goes beyond the norm, makes your message stand out, Instagramable, and press-worthy
2.) Bending the rules shows your organization is truly serious about the cause
3.) Often, you need to nudge people to get them to act, especially Congress
If you want to explore how a put a spotlight on your cause with guerrilla marketing, just introduce yourself!