GoldToe Underwear on Wall Street Bull Guerrilla Marketing Company Example - Financial District, NYC
Subway Costumed Character Marketing Advertising Activation - New York City
sidewalk stencil chalking advertising company
Videogame Release Guerilla Marketing Frozen Ice Blocks Street Activation - Seattle, WA
Video Game Release Guerrilla Street Seeding Marketing - Seattle, WA
Guerilla Sidewalk Chalk Decal Advertising Marketing - NYC
Fashion Brand Guerrilla Marketing Stunt NYC
Hip-Hop Music Album Release Marketing Activation - New York City
Subway Station Guerilla Marketing Advertising - New York City
Creative Mobile Billboard Cart - Midtown East, New York City
WTC Commercial Office Space Guerrilla Marketing Mobile Billboard - Midtown, New York City
Rodan + Fields Guerilla Marketing Signs - Michigan Ave, Chicago
Reverse Clean Sidewalk Advertising Company Example - Pittsburgh, PA
GoldToe Underwear on Wall Street Bull Guerrilla Marketing Company Example - Financial District, NYC
Subway Costumed Character Marketing Advertising Activation - New York City
sidewalk stencil chalking advertising company
Videogame Release Guerilla Marketing Frozen Ice Blocks Street Activation - Seattle, WA
Video Game Release Guerrilla Street Seeding Marketing - Seattle, WA
Guerilla Sidewalk Chalk Decal Advertising Marketing - NYC
Fashion Brand Guerrilla Marketing Stunt NYC
Hip-Hop Music Album Release Marketing Activation - New York City
Subway Station Guerilla Marketing Advertising - New York City
Creative Mobile Billboard Cart - Midtown East, New York City
WTC Commercial Office Space Guerrilla Marketing Mobile Billboard - Midtown, New York City
Rodan + Fields Guerilla Marketing Signs - Michigan Ave, Chicago
Reverse Clean Sidewalk Advertising Company Example - Pittsburgh, PA
previous arrow
next arrow

GUERILLA MARKETING and Why It Works

Unexpected experiences help brands stand out in competitive environments 

Guerilla marketing gets people talking and sharing your brand

People recall guerilla marketing stunts more than any other type of advertising 

Generate original spectacle marketing content for social media

Build up your street cred with guerilla marketing activations

Be a brand known for doing supercool things 

 

What is guerilla marketing?

Guerilla marketing uses unconventional, creative advertising tactics to attract, engage, and motivate people to achieve brand goals.

Often guerilla marketing stunts go beyond the accepted norms of brand advertising in public spaces.

Individual companies use the terms ambush, grassroots, shockvertising, spectacle, stunts, disruptive, word-of-mouth, or stealth when referring to guerilla marketing activations. 

The best guerrilla marketing concepts include elements to surprise, delight, and motivate people to take action. 

Guerilla marketing occurs on public sidewalks, venues, and other visible locations. 

Due to the innovative nature of guerilla marketing, companies typically implement concepts without asking permission from cities, events, or property owners.

Guerilla marketing concepts can be a standalone installation, a performance, or small activations spread throughout a city.

It is primarily street-level, although there are possibilities, such as Guerilla Projections high up on buildings.

Guerilla marketing campaigns often leverage social and influencers strategies, plus public relations to generate earned media.

Guerilla marketing stunts are on the rise due to their ability to break through the clutter, attract people, drive social shares, and a way for brands to become part of the cultural conversation, particularly on social. 

Guerilla marketing can be a one-off activation or a series of themed stunts throughout the marketing year.

 

 

Guerilla Marketing Services

 

1.) Guerilla marketing strategies to get your brand noticed, respected, and understood

2.) Tailoring strategies to fit specific city cultures and neighborhoods

3.) Guerilla marketing planning and recon

4.) Design and fabricate guerilla marketing assets

5.) Staffing, training, and outfitting your guerilla marketing team 

6.) Dedicated photographers and videographers to capture the process and execution

7.) Recap and assessment reports 

 

 

Guerrilla Marketing Wall Street Bull - Financial District, NYC


Guerilla Marketing Tips

 

1.) Set goals

2.) Be original

3.) Make it participatory

4.) Leverage local cityscape and culture

5.) Scout locations before your guerilla activation

6.) Ensure your concept is in line with your brand

7.) Activate guerilla stunts strategically throughout the year

8.) Delight and benefit the public

9.) Document everything for social media and amplify

10.) Measure results

 

 

Guerilla Marketing Coverage

 

Guerilla street marketing production services are available in New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, New Jersey, Washington DC, and dozens of other large to midsize cities.

Activating guerilla marketing in smaller cities, suburbs, and college towns is challenging. Guerilla marketing stunts rely on plenty of pedestrian traffic, often limited in these areas. 

 

United Nations UN General Assembly Guerrilla Marketing

 

Guerilla Marketing Onboarding & Process

 

1.) Share with us your ideas and goals 

2.) Review activation-ready solutions as well as custom recommendations

3.) Once we land on an idea you're in love with, we'll draw up a marketing agreement 

4.) Guerilla marketing design, production, and planning start 3+ weeks before the first activation day

5.) Train everyone on the team and ramp up the week before your first guerilla activation day

6.) Receive real-time reporting; photos, learnings, and ideas to improve

 

 

Takeaways

 

Guerilla marketing breaks through and engages, unlike all other advertising methods.

The best guerilla marketing stunts are participatory and shareworthy.

Tap into ideas that creatively leverage unique city environments and local culture.

Enlist an experienced guerilla marketing team to help with ideas, design, recon, staffing, and execution. 

Document everything and amplify it on social.

Guerilla marketing spectacles help you become part of the cultural conversation.

 

 

Connect

 

Reach out with your guerilla marketing goals for a complimentary recommendation.

Please enter your name.
Please enter a message.
Explore More

 

Other forms of guerilla marketing include Wild Posting and Guerilla Projection.

 

Guerilla marketing definitions:

Street guerilla marketing is leveraging the cityscape (e.g. sidewalks, walls, bus stops, transit stations, etc.) to generate brand presence and engagement. 

This form of guerrilla marketing often involves marketing signage, performances, and installations lasting for a day or two.

Indoor Guerilla Marketing is executing marketing activations at publicly accessible, private property locations such as transit stations, college campuses, and retailers.

Indoor guerilla marketing encompasses activations ranging from creative flash mob performances to signage placement.

Indoor guerilla marketing is difficult to execute as privately operated locations (e.g. subways, parks, malls, etc.) typically have security that notices out of the ordinary activities.

Ambush Guerilla Marketing is activations in or at large events such as sports areas, festivals and/or trade show conventions without permission.

The aim of ambush guerilla marketing is to associate a brand with the event and connect with their audience without paying traditional sponsorship fees.

This form of guerilla marketing is challenging as many events have assigned security on the lookout for any unauthorized marketing activities, plus large events (e.g. Super Bowl, SXSW, X Games, etc.) coordinate with cities to create ‘advertising free zone’ to protect official sponsors.

Experiential Guerilla Marketing is when the activation's success is dependent upon public engagement and contribution.

Examples of experiential guerrilla marketing can range from an unauthorized sidewalk pop-up shop to a scavenger hunt throughout a city.

Guerilla Marketing FAQ:

Guerilla marketing pushes the boundaries of what is typically allowed in public spaces.

Some cities may have laws regulating your guerilla marketing approach, while others may not.

In either case, it is best to research and assess all possible outcomes to ensure your brand is prepared for any reactions to your guerilla marketing stunt.

Guerilla marketing is a highly effective way to achieve brand goals, particularly when it comes to creating awareness, interest, participation, content, and social shares.

Typically guerilla marketing concepts only reach a few thousand people a day; in turn, the real value is derived from documenting the activation for social media purposes.

When people cite a "guerilla marketing strategy", they can be referencing a nontraditional, creative, low budget, or even an in-house, do-it-yourself advertising solution. 

Best to ask people to clarify what they mean when they say "guerilla marketing strategy" to ensure everyone is on the same page.

ALT TERRAIN provides guerrilla marketing services for companies in the following cities:

New York City

Los Angeles

Chicago

Boston

Portland

Philadelphia

Seattle

San Francisco

Miami

Baltimore

Pittsburgh

St. Louis

Denver

Houston

Dallas

Austin

San Antonio Northern

New Jersey

Atlanta

New Orleans

Minneapolis

San Diego

Washington DC

Toronto

Vancouver

Montreal

London

Paris

Berlin

Amsterdam

Milan

Madrid

Guerilla Marketing Examples

WTC Commercial Office Space Guerrilla Marketing Mobile Billboard - Midtown, New York City

WTC

Videogame Release Guerilla Marketing Frozen Ice Blocks Street Activation - Seattle, WA

CAPCOM

Wall Street Bull Guerilla Marketing Activation - New York City

Gold Toe