Guerilla Marketing and Why It's Compelling?
Deliver brand advertising and experiences in unexpected ways
Stand-out in competitive environments
Get people talking about your brand
Generate valuable content
Re-up your street cred
Guerilla Marketing and What Is It?
Guerilla marketing activations are defined as original, relevant, and attention-grabbing ideas that go beyond the norms of brand advertising in public spaces.
The best guerilla marketing concepts are those that people gravitate towards, want to engage with, and share with friends.
Due to the never-been-done-before nature of guerilla marketing, companies typically implement concepts without asking permission from cities, events, and property owners.
Guerilla marketing concepts can be a standalone installation, involving performances, or spread throughout a city.
Individual agencies and companies use the terms guerrilla, ambush, or stealth when referring to guerilla marketing.
Guerilla remains a rising form of marketing as one-of-a-kind activations attract consumers, drive organic social media, and provide valuable content for brand purposes.
Guerilla marketing tips:
1.) Set goals
2.) Be original
3.) Make it participatory
4.) Leverage local cityscape and culture
5.) Ensure concept is in line with brand positioning
6.) Integrate a brand message
7.) Delight and benefit the public
8.) Measure results
ALT TERRAIN assists brands with a wide variety of guerilla marketing needs:
1.) Develop ideas based on a brand message and goals
2.) Planning and location scouting
3.) Fabrication of guerilla marketing props, costumes, and structures
4.) Preactivation logistical support (e.g. storage, transport, inventory management, etc.)
5.) Deployment in multiple cities simultaneously
6.) High-quality content capture
7.) Real-time reporting
We offer Guerilla Marketing services in New York City, Los Angeles, Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, New Jersey, and Washington DC.
Contact ALT TERRAIN for guerilla marketing ideas, strategies, pricing, and company examples.
Get your guerilla on!
Guerilla marketing definitions and strategies:
Outdoor guerrilla marketing activations involve leveraging the cityscape (e.g. sidewalks, walls, bus stops, transit stations, etc.) to create a unique brand presence via temporary signage, performances, and installations.
Indoor Guerilla Marketing is defined as executing marketing activations inside publicly accessible, private property locations such as transit stations, college campuses and retailers. This can encompass activations ranging from flash mob performances to signage placement. Indoor guerilla marketing is often difficult to execute as privately operated locations (e.g. subways, parks, malls, etc.) typically have security that notices out of the ordinary activities.
Event Ambush Guerilla Marketing is defined by executing marketing activations inside or outside large events such as sports areas, festivals and/or trade show conventions without permission. The aim is to associate a brand with the event and/or connect with consumers attending a specific event without paying traditional sponsorship fees. This form of guerilla marketing is often challenging as many events have assigned security on the lookout for any unauthorized marketing activities, plus large events (e.g. Super Bowl, SXSW, X Games, etc.) coordinate with cities to create ‘advertising free or clean zone’ to protect official sponsors.
Experiential Guerilla Marketing can either be indoor, outdoor or ambush, however the execution is dependent upon consumer engagement and often participation. Experiential Guerrilla Marketing can range from an unauthorized sidewalk pop-up shop to a scavenger hunt throughout a city.
