Katjes
Gummy Brand x Pride Activation
Pride Activatioin in New York City
Katjes, a well-established European candy company new to the United States, contributed to Pride festivities with their creative sampling activation.
Their vegan rainbow and love-shaped gummies where a perfect Pride match.
A sampling bike and inflatable unicorn stood out from afar, and drew people in.
Once nearby, brand ambassadors engage people with samples and conversations.
The team engaged people with conversations, samples, and coupons.
2 event days, 34,000 impressions, 9,000 samples, celebrating Pride content
Even more than usual, the people of New York City were the stars of the experiential product sampling initiative.
Capturing people’s reactions and the joy of the celebration was pure social media gold.
And, to drive conversions, a flyer with QR code directed people where to purchase their newfound favorite.
What makes this Pride activation shine so bright?
Audience alignment
A vegan and sustainability-focused brand truely resonated with people attending Pride
Inflatables
People love having fun and taking pics with inflatables; this one element makes the marketing activation inherently sharable
Ambassadors
Enlisting people who enjoy engaging with thousands of people per day is critical, and giving them leeway to express themselves as individuals is essential to your success
If your CPG brand wants to celebrate Pride in delightful, fun, and sharable ways, ALT TERRAIN is here to help!
