Curb Your Enthusiasm parades throughout the streets of LA and NYC
The HBO experiential marketing activation to promote the 9th season of Curb Your Enthusiasm involved marching bands playing the show’s theme song while marching through key neighborhoods og New York City and Los Angeles.
It elicited consumer smiles, physical engagement, and organic social media shares.
The bi-coastal concept, created by the top notch RTO+P agency, tap into the series’ storyline of Larry's return to New York City.
Event marketing permits were secured to activate at Santa Monica 3rd Street Promenade, Santa Monica Pier, Flatiron, Meatpacking, and other notable locations.
ALT TERRAIN assisted with New York City experiential marketing activation permits, musician selection, rehearsals, outfitting the band, management of the activation, and documenting consumer reactions!
Why people bring up this marketing activation after all these years
1.) Simple and brilliant as everyone loves a parade
2.) Music is powerful - the shows theme was all it took for people to spark emotions, memories, and engagement
3.) High visibility and impact with relatively low production costs
If you enjoy fun-filled, roaming street marketing activations, check out this one for Big Gay Ice Cream.
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