Oscar Health insurance hit the streets with a creative outdoor strategy to drive open enrollment sign-ups.
In Northern New Jersey, Austin, Los Angeles, and San Antonio a series of eye-catching street marketing posters and stickers.
Posters, both Spanish and English, focus on great visuals and the benefits of Oscar's health insurance offering.
Wild postings placed along the streetscape as well as in laundromats, convenience stores, and other locations frequented by the brand's desired audience.
Stickers, in the shape of band-aids, in various sizes, displayed 'Feel Better' and 'Get Covered' brand messaging.
Stickers were placed in creative ways, including on other street advertising posters.
Why is this a smart health insurance advertising strategy?
1.) Reached people in neighborhoods where they live, shop, work, and socialize
2.) Various poster designs kept the outdoor advertising initiative fresh over several weeks
2.) Created 10,000,000+ targeted consumer impressions
3.) A marketing strategy not typically utilized by health insurance companies, providing them a way to stand out from other brands
4.) This street marketing tactic was one part of a much larger outdoor advertising initiative
If you would like to receive complimentary, innovative marketing strategies for your health insurance brand, just reach out and introduce yourself!
