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8Greens Superfoods Health & Wellness Marketing Campaign – NYC

Street Product Sampling Experiential Marketing Team Example - Broadway, NYC
Health Supplement Tablet Product Sampling Marketing Example - Downtown, NYC
8Greens Street Team Consumer Engagement Product Sampling - Financial District, New York City
Superfoods Supplement Product Sampling Street Marketing Activation - Financial District, NYC
Health Supplement Product Sampling Brand Campaign Case Study - Broadway, NYC
Health Brand Street Team Product Sampling - New York City
Health Supplement Product Sampling Brand Campaign Case Study - Broadway, NYC
8Greens Superfoods Product Sampling Marketing Example -  NYC
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8Greens introduces their direct-to-consumer (DTC) health and wellness brand to New Yorkers with a strategically astute marketing campaign

 

Activation of two 8Greens street carts to engage 150,000+ people over eight weeks with brand conversations, samples, and incentives to purchase

People on their way to work were greeted with complimentary samples inside a beautifully designed fold-open card highlighting 8Greens' health and wellness story, benefits, and promo codes to spark DTC subscriptions 

Each street cart bike displayed fresh veggies and fruits to visually communicate what 8Greens represents

The product sampling teams were deployed throughout New York City's Financial District, greeting morning commuters and people during lunchtime hours

Digital outdoor billboard advertising and geofencing social media marketing initiative enhanced the street team sampling effort creating a brand impact multiplier effect

 

Why this DTC health and wellness brand marketing campaign effective?

 

1.) Focus on a single New York City area, for eight weeks, with sampling teams, digital outdoor ads, and geofencing social media marketing resulted in a super high brand recognition, interested, and engagement 

2.) Ability to track effectiveness and attribution with unique promo codes

3.) Street sampling provided daily content for Instagram stories and other social channels

4.) Giving away product samples connects with people unlike everything else while building essential brand trust

 

If you're interested in exploring health and wellness experiential marketing activations for your direct-to-consumer brand, just ask the ALT TERRAIN agency.

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