8Greens introduces their direct-to-consumer (DTC) health and wellness brand to New Yorkers with a strategically astute marketing campaign
Activation of two 8Greens street carts to engage 150,000+ people over eight weeks with brand conversations, samples, and incentives to purchase
People on their way to work were greeted with complimentary samples inside a beautifully designed fold-open card highlighting 8Greens' health and wellness story, benefits, and promo codes to spark DTC subscriptions
Each street cart bike displayed fresh veggies and fruits to visually communicate what 8Greens represents
The product sampling teams were deployed throughout New York City's Financial District, greeting morning commuters and people during lunchtime hours
Digital outdoor billboard advertising and geofencing social media marketing initiative enhanced the street team sampling effort creating a brand impact multiplier effect
Why this DTC health and wellness brand marketing campaign effective?
1.) Focus on a single New York City area, for eight weeks, with sampling teams, digital outdoor ads, and geofencing social media marketing resulted in a super high brand recognition, interested, and engagement
2.) Ability to track effectiveness and attribution with unique promo codes
3.) Street sampling provided daily content for Instagram stories and other social channels
4.) Giving away product samples connects with people unlike everything else while building essential brand trust
If you're interested in exploring health and wellness experiential marketing activations for your direct-to-consumer brand, just ask the ALT TERRAIN agency.
