Rag & Bone
Holidays Retail Marketing Activation
Rag & Bone greets people with an elevated hot cider bar for the Holidays
To kick-off the holiday shopping season, Rag & Bone hosted hot cider bars, for three consecutive days, in their retail locations in New York City, Chicago, and Los Angeles.
It surprised-and-delighted customers as well as attracted people to the store for the first time.
Brand ambassadors positioned outside the stores invited people inside for a memorable holiday treat.
The retail marketing activation lifted sales as people sipped and explored stores 50% longer than usual.
3 stores, 6 event days, 2,900+ engagements
The upscale, hand-crafted nature of the activations complemented the brand positioning the marketplace
The hot cider bars included wood top tables, flowers, fruits, spices, and decor.
Rag & Bone leveraged visuals of the hot cider bar on Instagram to create more store visits.
Coffee, tea, and hot chocolate were intentionally not offered.
Solely serving hot cider made it more unique, plus often too many choices clutters experiences.
Why this holiday season retail marketing activation performed well?
Surprise and Delight
People love unexpected experiences - to the point of sharing it on social, leading to even more exposure.
Increased Awareness
People are preoccupied during the holidays - this activation gave people a nudge to visit the store.
Social to Store
Brand promoted the hot cider bar heavily on social creating a steady steam of store visits throughout the weekend.
If you'd like to boost awareness, footfall, and shares during the Holidays, just say hi!
