Rag & Bone Holidays hot cider bar retail marketing activation in New York City, Chicago, and Los Angeles
To kick-off the holiday shopping season, Rag & Bone hosted hot cider bars, for three consecutive days, in their retail locations
It surprised-and-delighted customers as well as attracted people to the store for the first time
Brand ambassadors positioned outside the stores invited people inside for an memorable holiday treat
The retail marketing activation lifted sales as people explored stores 50% longer than usual
The hot cider bar matched the stores aesthetic with wood top tables, flowers, fruits, spices, and decor
Rag & Bone leveraged visuals of the hot cider bar on Instagram to create more store visits
Why this holiday season retail marketing activation performed well?
1.) People love unexpected experiences; to the point of sharing it on social, leading to even more store traffic
2.) The upscale, hand-crafted nature of the activations complemented the brand positioning the marketplace
3.) People are preoccupied during the holidays; this activation gave people a nudge to visit the store
4.) Brand promoted the hot cider bar on social creating a steady steam of store visits throughout the weekend
If you're interested in exploring holiday retail marketing ideas and strategies, just ask the ALT TERRAIN, your elevated in-store marketing agency
