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Holidays Retail Marketing Activation – NYC, CHI, LA

Holiday Retail Fashion Marketing Cider Bar Activaiton - Chicago and Los Angeles
Holidays Retail Store Marketing Cider Bar Activaiton - Chicago and Los Angeles
Hot Cider Bar Retail Marketing Example - NYC
Holidays Retail Marketing Experiential Activaiton - CHI & LA
Rag & Bone Cider Coffee Bar Retail Marketing - NYC
Holidays Shopping Marketing Cider Bar Activaiton - Chicago and Los Angeles
Rag & Bone Retail Marketing Cider Bar Activaiton - Chicago and Los Angeles
Holiday Retail Fashion Marketing Cider Bar Activaiton - Chicago and Los Angeles
Holidays Retail Store Marketing Cider Bar Activaiton - Chicago and Los Angeles
Hot Cider Bar Retail Marketing Example - NYC
Holidays Retail Marketing Experiential Activaiton - CHI & LA
Rag & Bone Cider Coffee Bar Retail Marketing - NYC
Holidays Shopping Marketing Cider Bar Activaiton - Chicago and Los Angeles
Rag & Bone Retail Marketing Cider Bar Activaiton - Chicago and Los Angeles
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Rag & Bone greets people with an elevated hot cider bar for the Holidays

 

To kick-off the holiday shopping season, Rag & Bone hosted hot cider bars, for three consecutive days, in their retail locations in New York City, Chicago, and Los Angeles.

It surprised-and-delighted customers as well as attracted people to the store for the first time.

Brand ambassadors positioned outside the stores invited people inside for a memorable holiday treat.

The retail marketing activation lifted sales as people sipped and explored stores 50% longer than usual.

The hot cider bar matched the stores aesthetic with wood top tables, flowers, fruits, spices, and decor.

Rag & Bone leveraged visuals of the hot cider bar on Instagram to create more store visits.

 

Why this holiday season retail marketing activation performed well?

 

1.) People love unexpected experiences; to the point of sharing it on social, leading to even more store traffic  

2.) The upscale, hand-crafted nature of the activations complemented the brand positioning the marketplace

3.) People are preoccupied during the holidays; this activation gave people a nudge to visit the store

4.) Brand promoted the hot cider bar on social creating a steady steam of store visits throughout the weekend

 

If you're interested in exploring holiday retail marketing ideas and strategies, just ask the ALT TERRAIN, your elevated in-store marketing agency.

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