Rag & Bone greets people with an elevated hot cider bar for the Holidays
To kick-off the holiday shopping season, Rag & Bone hosted hot cider bars, for three consecutive days, in their retail locations in New York City, Chicago, and Los Angeles.
It surprised-and-delighted customers as well as attracted people to the store for the first time.
Brand ambassadors positioned outside the stores invited people inside for a memorable holiday treat.
The retail marketing activation lifted sales as people sipped and explored stores 50% longer than usual.
The hot cider bar matched the stores aesthetic with wood top tables, flowers, fruits, spices, and decor.
Rag & Bone leveraged visuals of the hot cider bar on Instagram to create more store visits.
Why this holiday season retail marketing activation performed well?
1.) People love unexpected experiences; to the point of sharing it on social, leading to even more store traffic
2.) The upscale, hand-crafted nature of the activations complemented the brand positioning the marketplace
3.) People are preoccupied during the holidays; this activation gave people a nudge to visit the store
4.) Brand promoted the hot cider bar on social creating a steady steam of store visits throughout the weekend
If you're interested in exploring holiday retail marketing ideas and strategies, just ask the ALT TERRAIN, your elevated in-store marketing agency.
