Wild posting helped Deezer reach a desired audience in Houston
The outdoor advertising poster initiative focused on introducing Latinx consumers to the music streaming service.
Over four weeks, posters popped up in nightlife districts, street art spots, near concerts, in shopping districts.
Posters were placed on-the-streets, inside retail shops, and on the campuses of the University of Houston and Rice.
It creative 120,000+ brand impressions throughout the month.
Why this wild posting approach resonated with people in Houston?
1.) Intriguing poster visuals
2.) Posters in Spanish
3.) Placements near Hispanic-centric happenings and hotspots
4.) A multi-week initiative
5.) Wild posting was one of many touch-points of the campaign
This poster initiative created by The Story Room is a perfect example of how to align a brand with local culture in a favorably way.
Check the general Wild Posting page for additional street poster options and pricing.
If your agency is supporting a quality brand like Deezer with creative market strategies, ALT TERRAIN would love to help!
