The Story Room, a strategic multi-touchpoint marketing agency, enlisted ALT TERRAIN to activate a Deezer Hispanic wild posting initiative throughout Houston.
The outdoor advertising poster initiative focused on introducing Hispanic / Latino consumers to the music streaming service.
Over four weeks, posters popped up in nightlife districts, street art spots, near concerts, in shopping districts.
Posters were placed on-the-streets, inside retail shops, and on the campuses of the University of Houston and Rice.
Why this wild posting approach resonated with people in Houston?
1.) Intriguing poster visuals
2.) Posters in Spanish
3.) Placements near Hispanic-centric happenings and hotspots
4.) A multi-week initiative
5.) Wild posting was one of many touchpoints of the campaign
This poster initiative created by The Story Room is a perfect example of how to align a brand with local culture in a favorably way.
If your agency is supporting a quality brand like Deezer with creative strategies, ALT TERRAIN would love to help bring your ideas to life in the streets!