Wild posting initiative helped Deezer reach a desired audience in Houston
The outdoor advertising poster initiative focused on introducing Hispanic / Latino consumers to the music streaming service.
Over four weeks, posters popped up in nightlife districts, street art spots, near concerts, in shopping districts.
Posters were placed on-the-streets, inside retail shops, and on the campuses of the University of Houston and Rice.
It creative 120,000+ brand impressions throughout the month.
Why this wild posting approach resonated with people in Houston?
1.) Intriguing poster visuals
2.) Posters in Spanish
3.) Placements near Hispanic-centric happenings and hotspots
4.) A multi-week initiative
5.) Wild posting was one of many touch-points of the campaign
This poster initiative created by The Story Room is a perfect example of how to align a brand with local culture in a favorably way.
Check the general Wild Posting page for additional street poster options and pricing.
If your agency is supporting a quality brand like Deezer with creative market strategies, ALT TERRAIN would love to help!