How do you scale street team marketing?
We get asked this a lot
Here is how you do it:
1.) Go with a concept that, without a doubt, will attract attention
2.) Create opportunities for people to engage with the activation
3.) Give people an incentive to share on social (e.g., t-shirt, extra sample, etc.)
4.) Integrate influencers and your social media team
5.) Design and document specific content for each social channel (e.g., TikTok, Instagram Stories, etc.)
6.) Share content prior, during, and after the street team marketing activation
The above will allow spread a single city activation to a nationwide audience
